Market Outsiders
Welcome to Market Outsiders — where business news meets real insight, fast. Two days per week, the Management Consulted leadership team breaks down one major story through a business lens, helping you spot what really matters behind the headlines.
Market Outsiders
How Jolie Turned Your Showerhead Into a Subscription Business (September 11, 2025)
Jolie isn’t just selling showerheads — it’s turning your bathroom into a subscription business. In today’s episode, we break down how a simple product innovation paired with sharp marketing and a recurring revenue model is disrupting an overlooked category.
From personalized water tests to DTC funnels that bypass big-box retail, Jolie shows how challenger brands are rewriting the rules of consumer products.
Links mentioned in the episode:
- Visit Jolie's site
- Learn more about Storytelling Training with Management Consulted
- Stay at Jenny Rae's winery
Learn more about Executive Presentation and Storytelling Training with Management Consulted
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