Market Outsiders

How the NFL Turned Media Contracts Into Its Biggest Business Lever (September 26, 2025)

Management Consulted Season 3 Episode 8

The NFL isn’t just America’s favorite pastime. It’s also a business giant that generates two-thirds of its revenue from one source: media rights.

In this episode of Market Outsiders, Namaan and Jenny Rae unpack:

  • Why the league is considering renegotiating billion-dollar contracts years ahead of schedule
  • How streaming platforms like Amazon, Netflix, and YouTube TV are reshaping the game
  • Why the NFL holds more leverage than ever before

If you’ve ever wondered how professional sports really make money — or why your Sunday routine (and maybe your business) is tied to football — this is the breakdown you need.

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