The Psychology of Effective Change

In this episode, Rory Sutherland, Vice Chairman of Ogilvy and author of "Alchemy," shares his perspective on leading change, particularly in schools. Sutherland argues for the importance of incorporating psychology into change initiatives, suggesting that an over-reliance on numerical metrics can be detrimental.  

Drawing from his experience in advertising, he emphasizes the need to understand human behavior and motivations to drive effective transformation. The conversation explores how schools can apply principles of lateral thinking and creativity to overcome challenges and achieve meaningful change.