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Who shapes the internet? (hint: it’s not your head of growth)

This episode of WTH gets into the beautifully unhinged world of chronically online culture: how it forms, why it spreads, and what it means for product, marketing, and community design. 

Hype’s host and Grand Connector, Rachael Sacks, hosts a stellar trio of internet-savvy thinkers: Cait Cavell, Riley Beans, and Jess. Together, they dig into how the most online among us have become the new tastemakers, and what brands can learn from the chaos.

Learn more about the speakers:

• Rachael Sacks: Grand Connector at Hype
• Cait Cavell: Memelord at Boys Club
• Riley Beans: writer/researcher/editor at kimiyamag.substack.com
• Jess: Founder at Seed Club