How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht

Get a breakdown of Beatrice’s gems for free here:
https://b2bpodcasters.kit.com/c3d9efc35d

Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them.

So I invited her to break down:
 ⤷ why rebranding often goes wrong
 ⤷ how to keep the core of a brand intact
 ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong
 ⤷ what to do instead if you want your loyal clients to actually care

We also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think.

Beatrice shares her take on podcasting too, including what she’s learned from building her show.

Timestamps:
00:00 Trailer
00:30 The Rebranding Debate
06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing
13:11 Strategies for Successful Brand Positioning
21:19 Figuring Out what Your Brand Actually Needs
24:26 Building a Strong Brand: Proven Steps
38:30 The Role of Content in Branding
47:29 One Takeaway

Connect with Beatrice on LinkedIn:
https://www.linkedin.com/in/beatricegutknecht/

Connect with Beatrice on Instagram:
https://www.instagram.com/badasserybyb/

Checkout Beatrice's podcast on YouTube:
https://www.youtube.com/@badasserybyb

Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/

branding, rebranding, brand strategy, market positioning, brand essence, failed rebrands, brand loyalty, content marketing, podcasting, business growth

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464