How a podcast experiment turned into generating 50% of his leads - Gabe Marusca

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464

Gabe Marusca didn’t just escape burnout.
He built a business model that gave him freedom.

In this episode, we break down:
→ why most people get productisation wrong
→ the exact steps Gabe uses to attract better clients
→ how to use podcasting as a trust and authority engine
→ what a nomadic lifestyle teaches you about running a business

We also get into his hot takes on LinkedIn and why connection beats content every time.

Timestamps:
00:00 Trailer
00:44 From Burnout to Clarity
03:37 Identifying Patterns and Productising Services
07:26 The Misconceptions of $1M/year Productisation
11:10 The Step-by-Step Process to Better Clients
18:06 Marketing and Building Authority
24:52 The Genesis of His Podcast
30:59 Why He Launched His Podcast Without Video
32:33 How His Podcast Became A Lead Gen Machine
36:05 Future Aspirations and Nomadic Life
39:52 Hot Take on LinkedIn

Use Gabe’s personalised guide to find your premium clients:
https://chatgpt.com/g/g-68a1aa20c6148191a7d7866c04c35fc1-client-clarity-gpt

Discover Gabe’s podcast Authority in the Wild:
https://www.gabemarusca.com/podcast

Discover Gabe’s website:
https://www.gabemarusca.com/

Connect with Gabe on LinkedIn:
https://www.linkedin.com/in/gabemarusca/

Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464