Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Prosper in Private Practice
"What They Don’t Tell You About Private Practice: Real Talk on Fees, Mindset, Marketing & Growth
Stepping into private practice isn’t all cozy therapy rooms and full diaries—there’s a lot that doesn’t get talked about. In this candid roundtable discussion, I’m joined by three incredible therapists at different stages of their private practice journey: Charlotte Bailley, Nicola Kemp, and Sian McKenzie.
Together, we’re lifting the lid on what really happens behind the scenes as you grow a sustainable, ethical, and authentic private practice. From the emotional rollercoaster of getting referrals to setting your fees, finding your niche, and navigating marketing without losing your mind—we go there.
Whether you’re just starting out or in the messy middle, this episode will leave you feeling less alone, more empowered, and ready to step into your CEO therapist mindset.
💬 In this episode, we talk about:
- The messy realities of building a private practice (and how long it really takes to feel stable)
- Why imposter syndrome shows up hard when you start charging real money
- The pressure to do all the CPD before you feel “ready”
- Mindset shifts that helped us stop people-pleasing and start owning our value
- How each therapist markets themselves differently—and why that’s totally okay
- The truth about niching and why it's a game-changer for referrals
- Getting off the marketing hamster wheel and finding a rhythm that works for you
- Exploring additional income streams beyond one-to-one work
- How to show up on social media without compromising your boundaries
- And yes...we talk about therapy fees, coaching fees, and why it’s okay to earn good money as a therapist
🎧 Whether you're:
- A newly qualified therapist wondering where your first client is coming from
- A mid-career counsellor secretly googling “how to get more therapy clients”
- Or a seasoned pro thinking of branching into CPD, speaking, or mentoring
...this episode is the honest, heartening chat you didn’t know you needed.
🌟 Meet the Panel:
- Charlotte Bailley – Accredited psychotherapist, podcast host of Let’s Talk People Pleasing, and visibility mentor for women in business
- Nicola Kemp – The Self-Worth Therapist working with confidence, trauma, and childhood wounds (and Instagram magic-maker)
- Sian McKenzie – The Soul Shine Therapist, blending spirituality with therapy in a grounded, inclusive way
🔗 Links:
- Join the Private Practice Community
- Find Claire on Instagram here
- Explore CPD training with Sian: @soulshinetherapist
- Check out Charlotte’s instagram here
- Connect with Nicola: @theselfworththerapist