Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Prosper in Private Practice
Building a Private Practice Niche in Medical Trauma Therapy: Marketing, Referrals & CPD with Emma Tynan
In this episode, I’m joined by Emma Tynan, also known on Instagram as The Medical Trauma Therapist. Emma has built a thriving niche private practice supporting clients living with medical trauma and chronic illness — and today, she’s here to share how that journey has unfolded.
We cover a lot of ground in this conversation, including:
- How Emma transitioned from her background as an A&E nurse into private practice.
- What medical trauma really looks like — and why it’s about so much more than flashing lights and hospital dramas.
- Why Emma initially hesitated to niche — and what gave her the confidence to do it.
- How she grew her visibility on Instagram as a therapist (even though marketing terrified her at first!).
- Where most of her referrals come from now — and how that has shifted over time.
- The practical changes she made to her website to attract her ideal clients.
- How she created and marketed her first full-day CPD workshop for therapists — and why she’s now adding free masterclasses to her marketing mix.
Emma speaks with real honesty about the ups and downs of marketing a niche practice, building referral relationships, and experimenting with income streams beyond 1:1 therapy. This is an inspiring listen if you’re wondering how to own your niche and market your practice in a way that feels true to you.
Whether you’re a therapist new to private practice or thinking about specialising in a niche — or simply want to hear how another therapist has done it — you’ll find lots to take away from this one.
👉 You can find Emma on Instagram: @themedicaltraumatherapist
👉 Emma’s website: emmacounselling.ie
👉 Sign up for Emma’s free masterclass on supporting clients with chronic illness: Free Masterclass