Prosper in Private Practice
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
Prosper in Private Practice
Will AI Replace Therapists? Or Help Us Work Smarter?
In this episode, I explore the growing role of AI in therapy and private practice—from ethical debates to practical, everyday support. I share how I use tools like ChatGPT to save time, get creative, and better serve my clients and community. Whether you’re AI-curious or AI-cautious, this is a thoughtful look at the future of our work.
⏱️ Episode Timestamps:
[00:00] Welcome & what to expect
A little life update, why I’m back on the podcast, and what this episode is all about.
[01:30] Why therapists are talking about AI
The rise in AI discussions across therapy spaces—and why opinions are so mixed.
[03:00] The scary side: concerns about AI
A recap of the Stephen Bartlett podcast with an early ChatGPT developer—and why it made me pause.
[04:30] The helpful side: AI as a time-saving tool
How I use AI to support podcasting, content, admin, and daily tasks in private practice.
[05:30] How AI is already being used in mental health
From NHS triage tools to CBT-style chatbots—AI isn’t coming, it’s already here.
[07:00] Will this impact private practice therapists?
Thoughts on client expectations, younger generations, and the myth that human therapy is “safe” from tech.
[09:00] What this means for our work going forward
Why we can’t afford to ignore it—and how it might actually help us meet clients where they are.
[10:30] A real example: repurposing my old course using AI
How I used ChatGPT to breathe life into an outdated online course and create modern, accessible resources.
[13:00] How AI could support your practice
Practical ways to use AI for marketing, admin, session planning, and client resources.
[14:30] Real feedback from my membership
How therapists used my custom GPTs to clarify their niche and write standout directory profiles.
[16:00] What you can and can’t do with the free version
A quick comparison between free vs. paid ChatGPT—and why memory matters.
[17:30] Why AI sometimes sounds naff (and how to fix it)
The secret to getting better results from AI: teaching it your tone, values, and message.
[18:30] Final thoughts: find what works for you
I share my stance—and invite you to choose the path that aligns with your values and practice.
- Join the Prosper in Private Practice Membership
- Follow me on Instagram: @prosperinprivatepractice