Whistle to Work Podcast
“Whistle to Work” delves into the journey of transitioning from corporate life to entrepreneurship in a portfolio career. Mike and Zed share personal anecdotes, professional insights, and strategies for thriving in new communities while effectively managing career shifts. The podcast provides a welcoming and supportive space for learning and personal growth.
Portfolio careers cannot rely on your past role and ‘brand’ alone. In this series we’ll focus on how you’ve got to “show up properly”. That means, purposefully, organised, prepared, knowledgeable, and a myriad of other things that we will talk about during this series. It's serious stuff but not dull.
The primary objective of “Whistle to Work” is to assist individuals in navigating portfolio career opportunities. The podcast aims to share real-time narratives on managing portfolio careers, impart productivity, personal branding, and targeted learning principles, and foster a community of engaged listeners.
Hosted by Zed Vakil and Mike Anderson
Connect with Hosts
Zed Vakil https://www.zarirvakil.com/
Mike Anderson https://dottt.co.uk/
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Whistle to Work Podcast
The Tip of the Spear to Reach your Target Market when you start your Portfolio Career
In this episode we discuss target markets, who do we serve and the persona. How you prepare the tip of the spear to reach your target audience.
Time Stamp:
[03:00] Low hanging fruits to get to a paid market
[07:40] How to make yourself easy to "buy"
[11:00] Iterating and solving problems for target market
[14:00] Shaping your value proposition for target market
[16:00] Plan but expect to change
[19:00] The tip vs the handle of your spear
[22:00] Why you need to practise writing a brief
Connect with Hosts
Zed Vakil https://www.zarirvakil.com/
Mike Anderson https://dottt.co.uk/