Slicing Through The Noise
This exciting channel dives into real leadership stories from Australia, offering a behind-the-scenes look at the challenges, setbacks, and triumphs of business leaders.
Hear firsthand how they navigated adversity and turned obstacles into success. Even more special, our guests are past clients of Integrity and Values who have been deeply influenced by our programs.
Be part of an exciting new journey with our founder and podcast host, Jennifer Elliott.
Slicing Through The Noise
Episode 17: Purpose, Values and Culture: Building a Business That Performs
Business strategy improves when leaders measure what drives future performance, not last month's results. Bob shares a practical approach to running a business on leading indicators: tender and quote activity, win rates, market signals, and lead times that show where revenue will land months ahead.
This episode is for founders, CEOs and senior leaders who want clearer decisions with fewer surprises. You will hear how to set a purpose people can repeat, turn it into objectives, and keep culture aligned from the executive level. Bob explains why faster month-end reporting matters and how to manage trust: give people boundaries, then watch trends so you can intervene early.
We also cover codifying what works in sales, targeting the right customers, and avoiding cheapest-price thinking that destroys value. The outcome is a simple operating rhythm: monitor drivers, build capability through delegation, and keep values visible in everyday trade-offs.
Key takeaways:
· Monitor drivers (quotes, tenders, lead times), not last month's results.
· Shorten reporting cycles so corrective action is still possible.
· Define purpose, then set objectives as stepping stones.
· Codify successful sales and train consistency across the team.
· Use values to shape culture from the executive level.
Valuable learnings for business leaders:
· Build capacity before the market turns, not after.
· Delegate admin work to create time for strategy and mentoring.
· Choose roles and partners that match your values and make work enjoyable.
Thank you for listening to 'Slicing Through The Noise' the podcast that uncovers real stories behind impactful leadership in Australia and around the world.
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