The Grow Together Podcast

The Marketing Equation

Kate McCommons Season 1 Episode 2

Episode Title: 002: Marketing 101

Release Date: 5/14/25

Podcast: The Grow Together Podcast 

Host: Kate McCommons, MOT, OTR

Bio: Kate is an experienced Occupational Therapist, dedicated wife, and proud mother of two. She is the founder of Grow Together Therapy, a family-centered private practice she built from the ground up—starting out of her car and expanding into multiple locations with a team of skilled therapists and staff.  

Throughout her journey, Kate has learned valuable lessons about resilience, strategy, and sustainable growth. Her story is one of hard work, vision, and commitment—balancing a thriving business with family life.  

Join Kate as she shares her experiences and insights on building a successful practice while navigating the joys and challenges of family life. Whether you’re just starting or looking to grow, her story will inspire and empower you to achieve your own business dreams.  

Episode Summary:

In this episode, we delve into the transformative power of marketing in the realm of private practice. I share personal experiences and insights on how effective marketing strategies can elevate a practice from obscurity to prominence. From understanding your target audience to leveraging digital platforms, this episode provides a roadmap for therapists and business owners aiming to amplify their reach and impact and the foundations they need to grow!

 Key Takeaways:

  • The importance of identifying and understanding your niche market.
  • Strategies for building a compelling brand that resonates with clients.
  • Tips for creating authentic and engaging content.

Why This Matters:

Marketing isn't just about selling services; it's about telling your story and connecting with those who need your expertise. By implementing the strategies discussed, private practice owners can build trust, establish authority, and create lasting relationships with clients.

 Join the Conversation:

Have you faced challenges in marketing your private practice? Share your experiences and insights with our community. Let's learn and grow together


Connect with Us:

  • Join Our Growth Hub! Where we provide 
  • Instagram: @growwithkate_
  • therapy website: www.growtogethertherapy.com

Subscribe & Review:

If you found this episode valuable, please subscribe and leave a review. Your feedback helps us reach more therapists and business owners seeking support and growth.

Closing Thoughts:

Mar

  • Subscribe to our Grow Together Members where we will send you weekly applicable templates to apply to and GROW your practice!
  • Get Your All-In-One Hub for marketing with 180x2 -Course hosting, email list, automations, social management and MORE through my affiliate link! CLICK HERE
  • If you are ready for 1:1 help, lets get started with a discovery call! Schedule here!
  • Protect Your Practice Through My Affiliate Link HERE - USE CODE KATE for $$ off!
  • Get my Resources For Private Practice HERE
  • Visit Our Therapy Website for Grow Together Therapy!
  • Pay Your Therapists with GUSTO (with my affiliate link :) )