The Grow Together Podcast

Defining Your Pillars in Business

• Kate McCommons • Season 1 • Episode 4

🎙️ Grow Together Podcast

Episode Title: Defining Your Pillars in Business

Host: Kate McCommons
Episode Length: ~20 minutes
Categories: Private Practice, Business Foundations, Therapy, Mindset, Marketing

 Episode Summary:

In today’s foundational (yet deeply transformative) episode, Kate dives into what it really means to define the pillars of your business. Whether you’re just starting your private practice or feeling a little wobbly in your direction, this episode will help you pause, reflect, and rebuild on what truly matters.

Kate shares her own story of starting Grow Together Therapy as a telehealth-only model, how misalignment forced a business “facelift,” and why identifying your core business values is essential to long-term success.

You’ll walk away with clarity, questions to journal through, and a framework for creating the cornerstones of a private practice that actually fits your life.

 What You’ll Learn:

  • What “business pillars” actually are (and why they matter)
  • The four foundational questions to uncover your core values
  • How marketing gets easier when your pillars are clear
  • Why your business might need a “facelift” — and that’s okay
  • The key to sustainable growth (spoiler: it’s not hustle)

 Reflective Questions Kate Covers:

  1. What does your business stand for?
  2. How do you want your clients to feel when they interact with you?
  3. What are 3 non-negotiables in your life or work?
  4. What mistakes or experiences are guiding how you want to do things differently?

 Kate’s Pillar Framework Includes:

  • Who you serve (clients, yes this is its OWN Pillar)
  • How you serve them (how do you serve them by taking care of yourself)
  • Where you serve them (location location location!)
  • What you actually do ( how you care for your team and your clients)

Plus, a quarterly check-in process to re-align and reassess your pillars based on:

  • Where you are personally
  • How your clients’ needs are evolving
  • The delivery model or world dynamic you’re operating in
  • The culture of your business and the support your team needs

 Quote to Remember:

“You are the leg of the table. Your business can't stand without you. That’s why one of your pillars should always come back to YOU — so you don’t burn out building something that doesn’t fit.”


 Resources & Links:
  • Subscribe to our Grow Together Members where we will send you weekly applicable templates to apply to and GROW your practice!
  • Get Your All-In-One Hub for marketing with 180x2 -Course hosting, email list, automations, social management and MORE through my affiliate link! CLICK HERE
  • If you are ready for 1:1 help, lets get started with a discovery call! Schedule here!
  • Protect Your Practice Through My Affiliate Link HERE - USE CODE KATE for $$ off!
  • Get my Resources For Private Practice HERE
  • Visit Our Therapy Website for Grow Together Therapy!
  • Pay Your Therapists with GUSTO (with my affiliate link :) )