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The Grow Together Podcast
Imagine you’re sitting at your desk, staring at a never-ending to-do list. You’re juggling the demands of running a private practice, raising kids, and trying to find a moment for yourself. You feel like you’re pulled in a million directions — and you’re not alone.
Welcome to The Grow Together Podcast, where we bring you real stories from the trenches. I’m Kate, a private practice owner, wife, and mom of two. I get it — the highs, the lows, and the in-betweens of building a business while balancing life and parenting.
Here, we don’t sugarcoat it. We share the raw, honest truths of what it takes to launch, grow, and scale a private practice without losing yourself in the process. You’ll hear powerful stories, practical advice, and actionable tips to help you thrive both professionally and personally.
Whether you’re dreaming of starting a practice, figuring out how to scale without burning out, or searching for ways to be more present as a parent — this podcast is your go-to source for inspiration and support.
Subscribe now and join a community of like-minded people who are learning to grow, together.
The Grow Together Podcast
Marketing for Occupational Therapists: How to Grow Your Private Practice Without Feeling Salesy
Episode Summary:
Let’s face it—most occupational therapists didn’t go to school to learn how to market themselves. And if the word marketing makes you feel a little nauseous... you’re in good company.
OTs say marketing is the hardest part of starting and growing a private practice. But here's the truth: marketing isn’t about pressure—it’s about visibility. It's how people discover your practice, connect with your mission, and choose you to support their journey.
In this episode of the Grow Together Podcast, occupational therapist and private practice coach Kate McCummons shares how to shift your mindset around marketing and build a business that feels aligned, heart-centered, and effective.
From her own $2,000 cookie mistake (yes, really) to a client who returned months later after a heartfelt 45-minute conversation, Kate shows how authentic connection—not a perfect pitch—is what actually grows a practice.
You’ll learn:
- Why most OTs avoid marketing—and how to move past the fear
- How to use the Know–Like–Trust strategy to ethically build a caseload
- The 3-circle framework to market online without burnout
- How to choose between virtual and in-person marketing for your practice
- What to do (and what to skip) in your first 90 days of business visibility
Whether you're starting a pediatric OT practice, launching a side hustle, or trying to attract more private pay clients, this episode will help you confidently build awareness without compromising your values.
“Marketing isn’t about being salesy—it’s about making it possible for someone to find you, like you, and trust you enough to ask for help.”
Key Searchable Topics:
- Occupational therapy marketing strategies
- How to market an OT private practice
- Know-Like-Trust framework for therapists
- Virtual marketing vs. in-person outreach for OTs
- Ethical marketing for healthcare providers
- Private pay therapy business growth
- Therapist business startup tips
Episode Resources & Mentions:
- Get my resources I used to start my marketing online!
- 🎧 Related episode: Your WHY (Ep 2)
Start Growing Your Practice With Clarity & Confidence
Marketing doesn’t have to feel fake. It just has to feel true. Tune in to learn how to attract clients through connection, not coercion—and finally feel good about putting yourself out there.
#OTPrivatePractice #OccupationalTherapyMarketing #GrowWithKate #TherapistBusinessTips #KnowLikeTrust #Priva
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