How To Sell on Amazon

This conversation provides a comprehensive guide to selling on Amazon, detailing every step from initial setup to ongoing growth. They begin by introducing the marketplace's potential and the fundamental tool, Seller Central, while explaining the two primary fulfillment models: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). A significant portion focuses on product research, emphasizing data-driven strategies to identify profitable, high-demand, low-competition items and their subsequent validation through profitability calculations and compliance checks. The documents then outline the process of sourcing products, including finding and evaluating suppliers, before moving into creating optimized Amazon listings with attention to titles, images, and keywords. Finally, they cover launching and marketing strategies such as Amazon PPC and review generation, culminating in advice for ongoing optimization, inventory management, and business expansion to ensure sustained success.

There are other practical filters to narrow down ideas: prefer standard-size, lightweight items (to keep FBA fees and shipping manageable)​, avoid highly seasonal products (you want consistent year-round sales)​, and be cautious of products that are dominated by big brands or are in restricted categories (compliance risk – more on this later). You are encouraged to “validate with data” – don’t rely on gut feeling alone. Use Amazon’s free tools like the FBA Revenue Calculator to estimate fees and profit for a sample product idea, or scan customer reviews of existing products to identify pain points you could solve.

Objectives:

• Learn how to systematically generate and evaluate product ideas for Amazon.
• Understand the key criteria (demand, competition, profit potential) that make a product worth pursuing.
• Practice using simple metrics (price, sales, reviews, size) to filter out poor opportunities and highlight promising ones.

Key Takeaways:

• Always back your product ideas with real data – use sales estimates, pricing, and competition metrics to choose wisely.
• Look for a “sweet spot” product: in a popular category with steady demand, but where you can offer something better or different than existing sellers (e.g. improve quality or listing).
• Use guideline benchmarks: target ~$20–$70 selling price for workable margins​; ~300+ sales/month to ensure demand​; and niches where top competitors have relatively low reviews or obvious weaknesses you can capitalize on​.

Follow-Up Resources:

• 🔍 Jungle Scout Product Research 101 – Step-by-step guide on finding high-demand, low-competition products (criteria like price $20-70, >300 sales/month, etc.) ​junglescout.com​
• 📊 Amazon Best Sellers & Trend Reports – Free Amazon lists that show trending products in various categories (great for idea generation).
• 🛠️ Amazon FBA Calculator – Tool to plug in a product’s price, cost, and size to estimate FBA fees and profits for validation ​junglescout.com.
• 🎥 Jungle Scout Academy (Product Research module) – Video walk-through of using data to identify a viable product opportunity (for visual learners).