The IronCast
The IronCast is built for the backbone of the job site. Each episode digs into the real stories of the people shaping the construction industry: operators, innovators, and leaders who lay the foundation and raise the bar. From the dirt, to the trees, to the pavement, this is where heavy equipment meets heavy conversation.
The IronCast
IronCast: Ep. 3 | Rachel Heiser - Behind the Brand
IronCast Episode 3 - Behind the Brand: A Conversation with Rachel Heiser.
In this episode of IronCast, we sit down with Rachel Heiser, the creative force behind GT&E's marketing visuals. As GT&E's graphic designer and photographer, Rachel shares how she blends heavy equipment grit with bold design, what inspires her, and why every detail matters when building a strong brand. Tune in for a behind-the-scenes look at the art of construction marketing.
View samples of the photography discussed in the episode here:
www.grofftractor.com/ironcast
