Design Different
For independent thinkers in design and business.
Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works.
With decades of global experience across agencies, corporates, and independent studios, Jake Burdess breaks down what makes creative work not just look good, but actually work.
Expect thoughtful takes on systems, strategy, and the realities of modern design - all without the hype. Whether you’re building your own practice or your own company, this show will help you think more clearly and design more deliberately.
Clarity. Systems. Design that works.
Design Different
DD0013 - Your Work Is Good. Your Message Isn’t Clear.
Why do great designers struggle to sell themselves, and why do polished brands fall apart the moment they go online? In this episode, we explore the deeper systems failure at the heart of both problems. Whether you’re a founder watching your brand unravel in the wild, or a designer whose work isn’t landing with clients, this episode is your wake-up call. Learn how to bridge the gap between vision and execution, why clarity matters more than cleverness, and what it really takes to build a brand that works everywhere it lives.
Read more: https://www.jakeburdess.com/brand-doesnt-work-online/
