How Blender Bottle Perfected Their Product (and You Can Too)

Josh Taylor, founder of ProductEvo, reveals the crucial middle step most entrepreneurs miss between having a great idea and bringing a successful product to market. We explore how proper product development methodology transforms companies by helping them avoid costly mistakes and create products that actually sell.

• The danger of jumping straight from idea to production without market validation
• Why personal experience with the problem you're solving is critical for product success
• How entrepreneurs often lose touch with their market as they grow their businesses
• The complex post-design process that turns concepts into manufacturable products
• Real-world success stories including Blender Bottle, Yakima, and Blendtec
• A new product coaching program to help early-stage entrepreneurs avoid $30,000 mistakes
• The value of entrepreneurial communities like Kiln for fostering innovation

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