The Art and Business of Professional Podcasting

Blake Norton, co-founder of Blue Form Media, shares his journey from military service to podcasting entrepreneur, revealing how his team-oriented mindset shaped his business approach. His candid discussion illuminates the challenges and rewards of building a media company with his wife Mallory while exploring the long-term value proposition of professional podcasting.

• Transitioned from Marine Corps infantry to sales before finding his entrepreneurial path
• Discovered that environment shapes discipline and success through military and door-to-door sales experiences
• Co-founded Blue Form Media with his wife Mallory, turning their home into podcast studios before eventually expanding
• Manages approximately 14 different podcasts with a team of six employees
• Views podcasting as "growing an orchard" for clients—a long-term investment that produces organic leads and brand recognition
• Challenges hustle culture's absolutist thinking by advocating for work-life balance and different paths to success
• Recently moved to a commercial studio space with enhanced capabilities for photography, videography, and production
• Plans to expand services to potentially collaborate with major productions in St. George

If you're thinking about starting a podcast or need consulting on content strategy, check out Blue Form Media. They're also developing simplified solutions for Kiln members, coming in the next few months.

More about Blue Form Media:
https://blueformmedia.com/

More about Kiln:
https://kiln.com/