This is part three of The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, repurposed from 2021 and reframed for today’s real estate market. In this episode, Sherri breaks down one of her favorite prospecting systems: microfarming — a simple, high-value strategy that helps you build relationships, identify opportunities early, and generate listings before they appear in the MLS. This session is more relevant than ever in 2025’s fast-moving market. Sherri explains how to combine consistency, smart marketing, and strategic communication to position yourself as the go-to agent in your target neighborhoods — so you can create inventory instead of waiting for it.

Topics:

• Why microfarming works — and how to spot early listing opportunities before your competition.
• The exact messaging that gets homeowners to call you first.
• How to use postcards, letters, and QR codes effectively with a strong call to action.
• The “price equity” conversation that opens doors and creates listing appointments.
• How to reframe outreach as value instead of salesy follow-up.

Resources:

• Download the Playbook to learn more about microfarming

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.