20: Master the Assumptive Close and Convert More Leads into Listings

The Sherri Johnson Show

The Sherri Johnson Show
20: Master the Assumptive Close and Convert More Leads into Listings
Feb 24, 2026 Season 1 Episode 20
Sherri Johnson

Are you asking for appointments with yes-or-no questions and getting a lot of "no"? In this episode, Sherri Johnson breaks down the presumptive (assumptive) close — one of the most powerful sales techniques real estate agents can use to convert more leads into appointments, more appointments into listings, and ultimately close more deals.


Sherri shares the exact talk tracks she uses, including her legendary two-option appointment close and the bold "I'm going to need a key" strategy that helped one agent land a $750,000 listing from out-of-town sellers — sight unseen.
If you want to stop waiting for clients to lead the process and start confidently guiding them to a yes, this episode is your playbook.


In this episode, you'll learn:

  • Why yes-or-no questions are costing you appointments — and what to ask instead
  • The two-option close that gets you in the door every time
  • How to use "when" instead of "if" to shift the entire energy of a sales conversation
  • The "I'm going to need a key" technique that signals you've already won the listing
  • How to apply the presumptive close at open houses, on the phone, and even in everyday conversations


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The Sherri Johnson Show is produced by Heart Centered Podcasting.