If You Build It, They Will Not Necessarily Come (EP3)

What if you built something great... and no one showed up?

In this episode of Business Growth University, Alan shares a personal story from college when he helped launch Campus Libre, a textbook marketplace for students. The project had real value and early traction, but it still failed. Why? Because just building something isn’t enough. You need strong marketing to reach the right people.

Alan breaks down what marketing really is: knowing your audience, crafting the right message, and using the right channels. He introduces the Law of Diffusion of Innovation to show how ideas spread and why it's crucial to find your early adopters. With clear examples and a no-fluff approach, Alan gives you simple steps to define your message, pick your platforms, and speak to the right people.

This episode is packed with real talk and practical advice. And yes, there’s a free digital asset linked in the show notes to help you put it all into action.

Receive your FREE “Law of Diffusion of Innovation” and Marketing worksheet: https://tinyurl.com/bgu-episode-3

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How to connect with Alan?
📧 alan@nextleveluniverse.com
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Facebook: https://www.facebook.com/alan.lazaros
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/

Episode highlights:

(0:00) Intro

(1:21) The Campus Libre story and early marketing efforts

(6:18) Why "if you build it, they won't come"

(6:49) What is the Law of Diffusion of Innovation

(9:07) Who are your early adopters

(13:36) Real-world examples of adoption

(14:19) Your message, your channels, your audience

(15:45) Free digital tool to map your marketing basics

(16:46) Outro