Business Growth University
Welcome to Business Growth University with Alan Lazaros, where success comes first, fulfillment second, and feelings third. Each week, Alan shares real, practical strategies to help business owners grow their revenue, sharpen their skills, and reach their full potential. No fluff, just honest coaching, proven tools, and momentum that never stops.
Business Growth University
Sales Is NOT Sleazy (EP4)
Is sales really sleazy, or is that just a story we've been told? In this episode of Business Growth University, host Alan Lazaros busts the myth that sales is a shady business. Alan explains how true sales is about helping people grow, not tricking them.
Learn the real reason most online businesses fail, why alignment between branding, marketing, and sales matters, and how using the “certainty staircase” can turn strangers into loyal clients. Whether you're selling a product, an idea, or a vision for someone’s future, this episode is packed with real advice you can act on today.
Download the worksheet: https://www.nextleveluniverse.com/bgu-episode-4/
How to connect with Alan?
📧 alan@nextleveluniverse.com
Follow Alan on Instagram: instagram.com/alazaros88
Facebook: https://www.facebook.com/alan.lazaros
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/
Episode highlights:
(1:19) The real definition of sales
(3:04) Selling people, places, things, and ideas
(6:11) Amy’s transformation through belief and habits
(8:49) Sales vs. manipulation
(9:54) Harvard data on sales/marketing alignment
(13:31) Why most podcasts fail: no sales strategy
(19:22) Sales = desire > fear
(21:45) Avoid asking for “marriage” on the first sales call
(24:09) The Certainty Staircase explained
(30:18) Sales as leadership, not sleaze
(32:07) Outro