The Real Reason You’re Not Growing Your Business And What to Do About It (EP17)

What does it really take to build a successful business in today’s world? In this eye-opening episode of Business Growth University, Alan sits down with his business partner Kevin, for a raw and honest conversation that breaks all the social media myths. From the grind of early-stage coaching to building a brand that actually brings in revenue, Alan shares why self-belief, work ethic, and emotional intelligence matter more now than ever. They talk about the trap of wanting passive income too soon, when to shift from generalist to specialist, and the truth about why personal branding isn't optional anymore. If you're a coach, business owner, or entrepreneur who’s tired of the fluff and wants the real roadmap, this is the episode for you.

How to connect with Alan?
📧 alan@nextleveluniverse.com
Follow Alan on Instagram: instagram.com/alazaros88
Facebook: https://www.facebook.com/alan.lazaros
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/

Next Level U Book Club: https://zoom.us/meeting/register/tJMkcuiupjIqE9QlkptiKDQykRtKyFB5Jbhc

Episode highlights:
(2:00) Top traits for success: then vs. now
(6:00) The surprising power of likability in business
(8:00) Generalist or specialist? When to niche
(10:30) Life stages as business development phases
(16:00) When to pivot your offer and go all-in
(19:30) Should everyone have a personal brand?
(23:00) The “star” model for defining your brand and debunking passive income myths
(30:00) When do you stop trading time for money?
(34:00) Should you have a business partner?
(38:00) Alan’s final thoughts on coaching, growth, and momentum