Silent Service
Two friends at different stages of life, Matt DiMauro the mentor and Will Diesel the mentee, share vulnerable conversations about faith, business, relationships, and the quiet lessons life teaches along the way. Part journal, part mentorship, and part encouragement for those learning as they go.
Silent Service
Ep. 49: Breaking Down the Brand You Loved As a Kid
In this episode, Matt DiMauro and Will Diesel break down the story of a brand that once defined hard work and authenticity but lost its way chasing growth. They explore what happens when success tests your purpose, how leadership and focus shape long-term value, and what investors can learn from the rise and reset of a retail icon.
Takeaways
- Chasing growth pulled the company away from what made it special.
- The move into lifestyle and athleisure diluted its performance focus.
- It struggled to connect with both fashion and athletic audiences.
- Competitors won by telling stories that built emotional connection.
- Trying to be everything caused it to lose its core identity.
- Poor decisions eventually showed up in the stock price.
- Too many products blurred the brand’s message.
- Trying to look cool alienated loyal customers.
- Knowing your lane and staying in it matters.
- The best brands make people feel something real.
Follow us on Apple Podcasts, Spotify, YouTube, iHeartRadio, or wherever you listen to your favorite shows.
New Episodes
Every Wednesday and Friday.
Follow Us
Instagram & TikTok: @silentsvcpod
Hosted by
Matt DiMauro & Will Diesel
Support the Show
If you enjoyed this episode, share it with a friend!
We donate 100% of proceeds to charity.
Got a cause you care about? Send a quick pitch to will@silentservicepodcast.com — we’d love to hear your story.