TikTok Deep Dive – Part 2

We’re back with Part 2 of our TikTok deep dive, and this week Laura and Saphira go even further into how the platform can help grow your business.

Building on what we covered in Part 1, they discuss how to refine your content, stay consistent, understand what performs well, and turn views into real engagement and opportunities. From practical posting tips to mindset around showing up on camera, this episode is packed with insights to help you make TikTok work for you.

📲 If you’re ready to take your TikTok strategy to the next level, this is the episode for you — no BS.

Transcript

SPEAKER_01 0:00

Actually, at the end of this episode, I'm gonna tell Laura some groundbreaking information. Um so you could put like I I don't know if you can pop a little like what's to come here.

SPEAKER_00 0:13

Oh that one be really funny.

SPEAKER_01 0:24

Okay, we'll say we'll do it later. I'll remind you. I'm gonna have to remind myself. Oh yeah, you're gonna be excited. Okay. Okay, so the deep dive. Hooks, hook, lane, and sinker. Tell us more. So I was trying to think of a hook that we could have started this episode with. That would probably mean the best thing to do.

SPEAKER_02 0:48

Oh yeah, that would have been clever.

SPEAKER_01 0:50

Brain. Do as we say, not as we do. Yeah. So hooks can be many different things. It could be a visual hook, it could be an audio hook.

SPEAKER_02 1:00

Um and best visual hook that you've ever seen on TikTok. Go.

SPEAKER_01 1:06

I can't find one off the top of my head. I like ones where like they drop something and it's like, whoa. Or like when people start filming and it's like as if we're already in the middle of a conversation, so they turn around. So like anyway, like I was saying, and I'm like, oh, what were you saying, girl?

SPEAKER_02 1:22

Yeah, I like that trend where they were like chapping the thing and then it was like a transition, then their makeup were done. Yes, yes, yes. I like that too. Um, what I don't like, oh my god, uh an audio hook that happened to me over last weekend when I was shopping in Morrison's. There was a wee woman, we were standing at the tills, um, she was doom scrolling, and then a video just came up and it was like, stop right there. Stop right there. Then you could be eligible for this conversation, blah blah blah.

SPEAKER_01 1:56

She's like, how's terrible that is audio hooks like that always like grab the viewer's attention, like stop scrolling or I hate those ones. I need something. I've got well, yeah, I know. But I think people are actually realizing that those are hooks and scrolling on, so you need to get a little bit more creative with it. Like, yeah, what have I told you? Or like um I don't know, like some that do you know? Like these are bad examples, but you apply the example, you apply it to the situations. So, like I I actually like doing it so it feels like you're part of a story. So the other day, like two of my clients came in and you're never gonna believe what happened, and like going into like that. Someone more like that. Would you? Mm-hmm.

SPEAKER_02 2:37

I'm not interested in that. You're a really harsh critic. I feel like maybe I don't know, nothing. Well, it depends on your audience, though, doesn't it? Because I don't like listening to storytime stuff.

SPEAKER_01 2:51

Yeah, um I guess it does depend on your audience. I'm like very much into that kind of thing, so I will normally stop. But the thing is, if you do it right, you don't realise it's a hook. Yeah. You just sort of thinking this is like very organic and normal.

SPEAKER_02 3:04

I would go into starting with what the client done. So instead of being like, you'll never believe what my client done, I would just start off like my client, yeah, yeah. My client shat in my chair, let me tell you about it. Yeah, yeah, yeah, yeah, yeah.

SPEAKER_01 3:14

Yeah. I'm saying it as if like it's already been a video and I know what you mean. But yeah, you're right. It should just be more like that. Because it sounds more authentic, like you're actually telling a story.

SPEAKER_02 3:25

Yeah. And then you're like, Oh, tell me more about the story of how your client shot in the chair. Or like think about how you would tell a story as a person. You'd be like, Do you want to hear about the time that one of my clients shot in the chair? Yeah. Like, hell yeah. Or but you could also say, Do you want to hear a really funny story? And people would be like, Oh, yeah, I guess so.

SPEAKER_01 3:42

Like, there's that girl Lovey that does it really well on TikTok. I'd say that she's quite good for an audio hook because she'll start, she'll start, and she'll be like, I'm lost at Amsterdam. Jet to like cancel my flight and blah blah blah blah blah. And I'm like, oh my god, this is terrible. But like I'm instantly like, I have to I have to hear more.

SPEAKER_02 4:03

Yeah, it's very um Tana Mojo vibes. She was very good at that back in the day on YouTube, where the the hook was like the title of the video. Yeah we all know the famous one, he effed me with a toothbrush.

SPEAKER_01 4:16

Yeah, yeah, yeah, yeah.

SPEAKER_02 4:17

And and actually when you listen to the story It's like Betty. It's not even really that great of a story, but you just join because her tone of voice is funny, her like she's very animated and Yeah. You know what I mean?

SPEAKER_01 4:31

I know what you mean. Um visual hooks could also be text on screen or like just a cool effect that happens at the start of your video.

SPEAKER_02 4:39

Yeah, I've been trying to do that more recently. Um but Sophia didn't like my fire explosion, so Oh my god, no.

SPEAKER_01 4:46

I actually think that Chris should put that on the screen right now. I think it's really important that he does because it actually looks like it was just too much.

SPEAKER_02 4:57

It looked like it actually looked catastrophic. Yeah, but that's why I thought it would make the video do well. And then I went with your suggestion and it got how many views? Let's see. What are we on now?

SPEAKER_01 5:06

Hmm. I don't think 6,000.

SPEAKER_02 5:09

I don't think that the catastrophic explosion would have elevated your video. Let's A B test it. So this is the video, right? That fire was not like that before. They made me change it. Everybody breathing. Originally the fire was like a massive explosion.

SPEAKER_01 5:29

You know what we should do? You should test on Instagram. What's that thing where you post it and it doesn't go out to your audience? The trial reel? Yeah. I'm going to hit up as a trial reel. I'm going to. Looks like someone off East Enders. Exploded in the pub. And what's Peggy was there? Peggy?

SPEAKER_02 5:54

I don't watch it.

SPEAKER_01 5:55

I've not watched it for like 15 years. So Peggy's probably not a character anymore. She did.

SPEAKER_02 6:02

Oh my gosh, you fucking did.

SPEAKER_01 6:04

Anyway. Wait, I think I was being Peggy with that voice. Peggy match. Myself.

SPEAKER_02 6:15

I guess if you know what I mean, can we give can we give people some more good advice? Yeah. Um, let me think. Oh, do you know what I really like? Um having different playlists for different types of content on the page. Yeah. Not doing all the same thing all the time. You need to trial and test different things. So we've got playlist. Where have our playlists went? I don't know. Oh, it's it it just took a minute to Oh, I was also like, I mean hacked. Maybe not. So at Nail Order, we like to post lots of different types of content. Well, you'll see us do the sort of lip synky style videos where we're just putting text on screen with something funny. We'll also put product videos, we'll do giveaways, we'll do vlogs behind the scenes and stuff like that, um, nail art tutorials. We try and mix it up. So, what I think is actually really helpful is having everything in handy-dandy um playlists. So we've got all the vlogs in a playlist, but we've also got our education in a playlist and tutorials in a playlist. This makes it really easy for views to go up because whenever someone's um on the Facebook group requesting um how do you do isolated chrome? I know that I can just go straight into that playlist, click the isolated chrome tutorial, copy and paste it and send the link over to that person.

SPEAKER_01 7:38

There you go, that's another view. I notice a lot of creators also have it like if they do a week of my life can have content like that or like Yeah, so people can just watch what they want to watch. And they can make a series out of it that way where it's like episode one, episode two, like you can literally make your own little like reality show.

SPEAKER_02 7:55

Yeah, because there's people that probably don't like to watch the vlogs that we do, but the people that do like them really love them. So it is nice just to have that we section there for them to we really need to update that. I do, I go through and update it all the time. Do you?

SPEAKER_01 8:11

Oh good for you. You're welcome. When you showed me the page there, it reminded me about um how you can pin things, and I don't think we actually even mentioned that on Instagram. But I think pinning things is important, but not always to have the same thing pinned. Change it up, change it up actually, maybe on like a monthly basis, like change your pins. Um, it can bring back views to like older videos. So, say you post a viral video that month, people are coming to your page, instantly they're gonna click on the first three videos. So if you want those to be specific videos, pin them and people will watch those three videos as soon as they come onto your page.

SPEAKER_02 8:47

A lot of people I notice will put their best videos up, like the most views, the most impressive. It's it's almost like showcasing the best of your portfolio at the start or having your most relevant experience at the top of your CV, kind of think of it that way. But as a business, we tend to just put up things that we're trying to promote in that moment, so it can differ. There's no rule to that, but I think definitely utilise it, like make sure you're doing it.

SPEAKER_01 9:08

I think also posting your most impressive work is is good too, because you're gonna like get a follow. I'd say that's probably best for that. Because if I've seen a video I liked went on their profile, their pinned video was something I really liked, then I'm gonna probably instantly follow.

SPEAKER_02 9:22

Yeah, I agree with that. Um, another thing I would say uh for a top tip is consistency. Um just in case anyone was wondering, the Aussie, the Lurcher account, it's blown up. It's taken off, guys. It's really taken off. He's one step closer to becoming an influencer. We've reached a hundred followers in one month. Um and the views are popping.

SPEAKER_01 9:45

The views are impressive.

SPEAKER_02 9:47

Yeah, they really are. And I tell you what, I think it is really down to consistency because when you're starting a fresh account, people will follow you because they like what you're doing, but they want to see more of it. They're following you because they want to keep up with your journey and whatever it is that you're doing. So if you if you kind of drop off the face of the earth, you're sort of losing that momentum. Keep the momentum going.

SPEAKER_01 10:07

Keep them engaged as well. Because they remember who you are and they're gonna follow along for the journey.

SPEAKER_02 10:12

Yeah.

SPEAKER_01 10:13

Um Wow. More tips? Oh yeah, my next point. Wow. Well, I've got one. I've got one too. Go. What you were saying there with Aussie reminded me that like when you post videos on TikTok, I think it's really important to spend some time, at least five to ten minutes after you post a video. If you want that video to do really well, give them back to the algorithm.

unknown 10:40

That's what I was gonna say.

SPEAKER_02 10:41

What is it? Comment on other people's videos.

SPEAKER_01 10:44

I notice our videos do better when I go through and like comment and like and whatever. It doesn't need to necessarily be like with people who've interacted with you, but actually just going onto your for you page and like commenting.

SPEAKER_02 10:54

Do you know how nice it feels as well to just talk to people and not use social media as like just something that you can get things out of? Like actually interacting with the community and talking to folk and like I've I've I've really enjoyed that on Aussie's page, like talking to people that are in similar situations where they're rescuing, because it helps you feel more at ease with what's going on and a bit more normal. Yeah, I mean it's quite relatable.

SPEAKER_01 11:21

It's good for community building as well, and you can make close friends.

SPEAKER_02 11:25

And that leads to comments because I've noticed now the people that I've built those sort of online relationships with, like my fellow rescue people. They're always there, they're always commenting on my videos, I'm always commenting their videos. It's kind of like we're almost always supporting each other. Yeah. And that's been the space of a month. Nail techs really need to do that as well because it can be quite isolating, especially if you're only self-employed.

SPEAKER_01 11:44

I will say I feel like nail techs are really good for doing that. Yeah. Especially the nail techs that follow us. And every time I do like a follow chain, people are so supportive of one another on those kind of things. So every niche has to have a community like that, it's so important.

SPEAKER_02 11:58

So don't just feel like you go on these social platforms, like what can I get from it? Think about what you can give as well, and what you give out, you'll get back.

SPEAKER_01 12:06

Yeah, I think 100% if you go around supporting other small creators, you're gonna do better yourself. Um, I will say as well, I don't really know if this is a thing anymore, but when I was trying to build my Instagram, there was like little groups and things that we had like in the messages where it would be like, guys, I just posted, like, can you go show some love? Yeah, I used to do that as well. So you can definitely I feel like that would be really easy to set up if it's something you were interested in.

SPEAKER_02 12:30

Yeah, a hundred percent, because then it means that all those people in your little group chat or your community chat can go and engage with your post and comment on it, and that builds like a good um foundation for getting that video into the algorithm.

SPEAKER_01 12:45

I think that the engagement at the start, when you post it, does matter. It does. I think that as soon as you post a video, if that video instantly is getting likes and comments and saves and shares, that video's ultimately gonna do better.

SPEAKER_02 12:58

I think absolutely mob mentality. I swear to god, that's what it is. And I've noticed it's like Aussie's pages, I keep referring back to it, but it's just gave me so much insight about starting refresh on socials just now. Because if you look at his reels, the one that's done sort of the best, it's the one about like him biting me and stuff like that. It's got 57 comments. Oh saying no comments yet. Um, but it's all people talking about their exact same experiences. And whereas if you look at the ones maybe with like just a few thousand views, a few thousand there's like one comment and it's a friend. Yeah. So even but then there's even ones that have done better. Oh my god, this one's popping up, it's got 30,000 views, but it's only got four comments. And I think that's because people aren't really interested. Like they don't want they're not having conversations with other people. What's that one? This is one that I posted about the precious 10 seconds of peace you get in the morning before your puppy decides to fully wake up and choose violence for the end before the rest of the day. So that's now at 30.5,000 views, right? But it's only got four comments. But then there's one underneath it that's at 15,000 views and it's got 49,000 comments because people are more engaged in the conversation. 49,000? Do you mean 49?

unknown 14:22

How many?

SPEAKER_02 14:23

Oh sorry, 49.

SPEAKER_01 14:24

I was like, what the hell?

SPEAKER_02 14:25

49 comes. What have people got to say about Aussie? But that's the thing, they're more interested in having a conversation about his breed and what type he is, rather than being like, oh, me too.

SPEAKER_01 14:34

Rage bait is definitely like people people love to share their opinion. I think that's ultimately what it comes down to. Yeah, that's true.

SPEAKER_02 14:41

On any social media platform. They they love having putting their two cents in when it's something they feel quite passionate about, or maybe they're like, oh no, I want to prove this person wrong.

SPEAKER_01 14:50

Some people are just haters as well. Do you remember my video where everyone was like, um, that's not a hidden gem? Yeah. And they were all coming for me in the comments, like, are you dumb? That's fine. I let them comment. Let them because our video went viral.

SPEAKER_02 15:04

Yeah. That that is the thing. Sometimes you need to just accept that people are haters gonna hate and potate what's gonna potate and let them because it's gonna push your videos out more. So if you do something that's maybe a wee bit rage baity, that video I posted that would rage baity was me saying that Ozzy looked like a Doberman, a Doberman. Now I know that he's probably not got Doberman in him, and he if he does, it's maybe 2% of his DNA. But I just thought it was a funny thing to post. But I also knew in the back of my head that people were gonna be like, he's not got Doberman in him, he hasn't because the dog community can be quite vicious actually. Um, and sure enough it does, and people were like, he's not got any Doberman in him, like getting their backs up. But the more people were commenting that about their opinions, the more comments follow because people were either agreeing with them or it'd be sticking up for me. Whereas I'm just like Yeah, people are passionate about it.

SPEAKER_01 15:54

Mm-hmm. It's the same as like, do you remember that nail trend that went around where it was like things that I'm I don't believe in as a nail tech? I can't remember specifically what the trend was called. Yes. But it would be like things that are actually matching lamp. Yeah, like controversial things, but then it would start discussions in the comments, and those fi the they were making viral videos. They were doing everyone that participates in that trend, I feel like actually got loads of views and likes.

SPEAKER_02 16:19

It was so rage-baity, a lot of them. But then there are just controversial opinions that people will stand by. Like I've got controversial opinions I'll stand by. Like I said about the AI stuff. I think that's probably quite controversial. I don't really agree with it, but there's a lot of people that love it.

SPEAKER_01 16:36

Yeah. Um anything else? Yeah.

SPEAKER_02 16:40

Let me just have a quick look at the TikTok and just see if there's anything that I can spot. That I feel like we've done specifically.

SPEAKER_01 16:47

The bulletin? Oh yeah, the bulletin. Can everyone make a bulletin no? I don't know. If you've got a creator account, I'm sure you can. I think it would really depend. Like if you have a business, maybe a bulletin would be good for like, I don't know, if you have like something special coming up, but Lives? Oh yes, we should talk about live.

SPEAKER_02 17:06

Why have we not talked about live? Yeah, live is something that is really beneficial because it can bring people to your page. The longer you're on the live, the more likely it is to be pushed out into the algorithm, get people to double tap the screen. I think a lot of people just don't know how lives work and that's why it's it's not used as much, but it is very underutilized right now by that kind of niche of people of nail techs. I'd say like brands are overusing it.

SPEAKER_01 17:31

Yeah.

SPEAKER_02 17:31

Um, but how often do you see nail text just sitting doing a set of nails and chatting? Not really often.

SPEAKER_01 17:38

Not often, but I do think it's a great way to get engagement. And like if you have people that are consistently following your lives, you're more likely to have like an engaged audience.

SPEAKER_02 17:46

So yeah, like Kamina. I always see Kamina on live doing her nails. And I just think that's so clever because it's like, well, if you're gonna be sitting doing your nails, you may as well just go on live and do it anyway. If you're trying to build an audience, why not?

SPEAKER_01 17:56

What's the worst that could happen?

unknown 17:58

Nothing.

SPEAKER_01 17:58

It might look a little bit ugly and you've been exposed, but that's okay.

SPEAKER_02 18:02

But people like that, people like relatability. Sometimes you don't need uh a perfectly polished setup, you can just be sitting doing your nails and be small to chat.

SPEAKER_01 18:12

Yeah, it's more like just having a chat with your friends, like your your fan base. It's not actually a fan base, but it's a community of people that follow you. Yeah, it's very like Twitch streaming. Yeah.

SPEAKER_02 18:21

There's a feature on Twitch called you can stream and it's under the category of just chatting. It's kind of like that, and you're just interacting with your audience. And there are people sometimes you scroll through TikTok and I see like mums getting their kids ready for school. It's just I mean, I personally wouldn't do that. I wouldn't put my kids online, but uh that seems to work for them and they get lots of engagement. Yeah, and they're like brushing their wee girls' hair and you know, getting her ready for school, and people are just chatting away about what they're having for breakfast and stuff.

SPEAKER_01 18:49

That's I mean, that's cool, controversial also. Um I will say as well, could be a really good opportunity to make some extra money because you can go live with a showcase and like you could be using a brand's products, and if you make a sale on your live, you'll get commission. So, like if you're passively using products, might as well just have them on your live as a shoppable live, and then people can buy. Like, it doesn't directly benefit you or like your growth on social media, but like you're gonna make some extra money every time someone makes a purchase. So Yeah.

SPEAKER_02 19:24

And just have a showcase anyway.

SPEAKER_01 19:26

Oh yeah. If you have enough followers, have a showcase anyway, why not?

SPEAKER_02 19:29

Put things on there that you know sell well.

SPEAKER_01 19:31

I think it's really cool that TikTok do that, actually. I think it's probably one of the most important I hate that Instagram don't have anything like that. That's that's TikTok being sound. That's gonna be that's gonna be a category on the nose pod. Businesses being sound.

SPEAKER_02 19:44

Yeah.

SPEAKER_01 19:44

Um because to become an uh Amazon affiliate, I think it's actually quite difficult. They make you jump through hoops. Um when I when it first became a thing, I feel like it was very exclusive and like very hush, but like TikTok are like, okay, do you have enough followers? You must be credible. Here, you can see. How many is it now? It's a thousand. Yeah. But sometimes they do let you make a showcase a bit earlier, and I think that's got to do with like how many likes and like stuff like that, different variables on your account.

SPEAKER_02 20:10

Yeah, because as you'll have seen from many accounts, your followers does not equal the amount of views you're gonna get on videos. You're always gonna get more views and videos than you have followers, so yeah. I can see why they would implement that.

SPEAKER_01 20:24

It's definitely something to check out. It's a good way to make some extra money. Plus, if you like absolutely love a black brand a blind, if you absolutely love a brand, you can reach out to them and see if they have like some sort of programme with that. Um because we have one and it's really easy to sign up and then you can just make money with us.

SPEAKER_02 20:40

Can I ask a cheeky question? The affiliates that we have in TikTok, are they earning good money from promoting our stuff?

SPEAKER_01 20:48

Affiliates that we work with consistently. Yes.

SPEAKER_02 20:57

Would you say it's worthwhile doing it on an unpaid basis for that level of commission?

SPEAKER_01 21:01

Oh yeah, for sure. Like I think it's worthwhile. I think there's scope for us to do more, and it's something that we are looking into, like actively wanting to like push it a bit further, but it's just something that we don't have the time for.

SPEAKER_02 21:13

And what what's the type of nail tech that you look to work with for an affiliate scheme on TikTok?

SPEAKER_01 21:19

Mostly people that just provide like a good quality content. They don't need to have like thousands and thousands of followers, but like if they have really nice polished videos that are like using trending sounds or like viral worthy. Yeah, they're they're not like a five-minute video application. I'm not really interested in that, but like people that kind of understand the way video editing works or um 'cause what we want is the product they're using and tagging to go viral, essentially. Essentially. Yeah.

SPEAKER_02 21:46

This happened with the hard gel. I remember we sent it to Emily Robin, nail artist, and the video she done went mega viral and then one of the dura it was Hope. It sold Jura gel out, Hope. Oh best selling colour and it just it popped right off. It's amazing what I can do for you. That wasn't a case where she tagged the product because we don't sell gels on TikTok, but imagine you did that with a product that you could tag. They're going to come from that.

SPEAKER_01 22:12

Her clear chrome is insane. The American Commission people have made off of Clear Chrome is crazy. I'm like, whoa.

SPEAKER_02 22:18

Because it's just a simple, easy to use, affordable product, quick to film. It's visually appealing to look at. It ticks all the boxes for content creation and selling. So if there's I think anything that you're gonna jump on to try putting things in your showcase and tag videos, do the clear chrome.

SPEAKER_01 22:38

Yeah, do it as easy. Or a key zero. Yeah, and you can apply for those products from brands for free. So like for instance, you can apply to get a free key from us. Um you might not always get it, but you can do it. Granted, you might not get it. Granted, we might not actually see that you've applied for it as well, but like we're working on it guys.

SPEAKER_02 22:56

Do you do refundable free samples? Yes. Yeah. So there you go, you can pay for it. If you make a sale off it, we'll refund you the money for it. There's so many things on TikTok that you can utilize if you want to earn some extra income. I think what the problem is is TikTok don't tell people about this stuff. It's just there. I think that that's for a reason though, because if everybody knows about it, the whole platform becomes sales. Yeah. And we need people on there that are buyers. So if everyone jumps on it, if it was too easy to do you're just selling to people that are also trying to sell. That's true. That's so true.

SPEAKER_01 23:35

Um I honestly I do actually feel like we could make another episode on TikTok because like everything that we talked about is just things that we know from the top of our heads. But if we really wanted to like go even deeper into it, like we could do another episode, I feel like.

SPEAKER_02 23:48

Especially on the seller center stuff.

SPEAKER_01 23:50

Yeah, on that kind of stuff. Also on video editing, I'll quickly say before this episode's over, is don't edit your videos on TikTok as a recipe for disaster. They're actually the worst platform. Or Instagram. Yeah, like you can start editing a video and you could just lose it for like no apparent reason. Like it's just it's very untrustworthy that way. I always say edit outside of the app and import your video in.

SPEAKER_02 24:11

Yeah. And if you want, sometimes Instagram can be funny because they want you to edit with their app. So what I'll sometimes do is I'll leave bits that I'll like crop out to make the algorithm pick up on the fact that I've edited something on it. Um you can do the same with TikTok, but then I I think TikTok's not fussy about whether if you've used CapCut because they're affiliated. Yeah. So if you import it from CapCut, then it should be fine. Yeah. But I totally agree, don't bother editing it in the app. It's it's such a messy thing.

SPEAKER_01 24:39

Nightmare, and then you randomly lose your sound and then you can't find it, and it's just it actually makes me really upset editing on TikTok.

SPEAKER_02 24:45

That does not count for the lip sync videos though.

SPEAKER_01 24:48

Oh yeah, obviously don't Don't do that the way the Cameron used to.

SPEAKER_02 24:55

I don't know if he was wanting us to say what how he used to do it. I don't want to embarrass him.

SPEAKER_01 25:00

It's really funny. But it's not his fault. It's the way he was it's the way he was taught to do it from a different brand.

SPEAKER_02 25:08

It's very funny. We'll ask Cameron's permission if we can tell that story. Yes. On the next episode where we do dive again.

SPEAKER_01 25:16

Okay, so remember earlier I said in the episode I was gonna tell Laura something really interesting. This is gonna be us signing off, I'm afraid. Um make sure to like, comment, subscribe, and share with your favorite spider because there's like 20 up there.

SPEAKER_02 25:30

Like there's one over there as well.

SPEAKER_00 25:32

Oh that one, it's not very next week.