How AI Is (and Isn’t) Changing Recruitment

Kate Chandan, founder of Ethica Recruit and FMCG industry expert, joins Paul Fernandez to challenge everything you think you know about hiring in 2025.

In a world where CVs are on life support, job boards are ineffective, and AI is reshaping recruitment, Kate offers a radically human approach to building high-performing teams. With a background at Heineken, Seabrook Crisps, and Fox’s Biscuits—and now three years running her own agency—Kate reveals why empathy, intuition, and business alignment still beat algorithms.

This episode dives into the future of hiring, the culture myths holding companies back, and why the cost of a bad hire is bigger than ever.

🎙️ Key Highlights:

The myth of the CV—and what actually gets candidates hired in 2025

Why most job ads are still repelling the best talent

How AI is transforming recruitment (and where it still falls short)

What companies get wrong about culture, loyalty, and pay rises

How to attract top talent before they even start looking

The hidden value of recruiters—and why they’re more than “CV matchers”

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