Mastering Business Growth
Mastering Business Growth is the podcast for founders, marketers, and business leaders who want to think sharper, market smarter, and grow faster.
Hosted by Paul Fernandez—entrepreneur, performance marketer, and co-founder of The Growth Guys—this show cuts through the noise to unpack what actually drives growth today.
Mastering Business Growth
Why AI Fails at Business Decisions | Professor Dan Franks
Dan Franks—professor, data scientist, and co-founder of Optify—joins Paul Fernandez to unpack one of the biggest misconceptions in business right now: AI doesn’t make decisions. Humans do.
In this episode of Mastering Business Growth, Dan explains why over-relying on AI tools like ChatGPT and language models can lead to bad calls in business, especially when context, judgement, and trade-offs are involved.
We dive into pricing optimisation, e-commerce growth, and how to combine AI with real-world insight to scale profitably and stay in control.
🎙️ Key Highlights:
Why AI tools fall short in real business decision-making
The difference between information, context, and action
How Optify is helping brands optimise pricing (without A/B testing)
When AI helps—and when it quietly costs you money
What founders still need to master in an AI-powered world
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The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk