The Real Reason Digital Transformations Fail (It’s Not the Software) | Dawn Coupe

Most digital transformations don’t fail because of the software. They fail because of the people.

In this episode of Mastering Business Growth, Paul Fernandez is joined by Dawn Coupe — ERP specialist, consultant, and business change expert—to unpack why so many digital projects collapse despite having the right technology in place.

Drawing on years of experience helping organisations implement ERP systems and manage complex change, Dawn explains why human behaviour, culture, and leadership are the real success factors. From corporate resistance to small business agility, she shares the truth about what it really takes to make transformation work.

🎙 Key Highlights:

Why technology isn’t the problem in digital transformation
The human behaviours that cause projects to fail
How to manage change in both small and large businesses
Why corporate culture often blocks innovation
The truth about AI and why it won’t “save” a failing project
How to put people first and make transformation succeed

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