Be Visible with Veronica

She Said YES to the Mission —Then Bought Out the Company with Dorie Morales

Veronica Bahn Season 1 Episode 9

Send us a text

What if your business could outlive you?


When Green Living Magazine was just an idea, Dorie Morales saw more than pages and print; she saw a movement. A mission. A way to leave the world better than she found it.


In this powerful episode, Dorie shares how she:
 Took a leap of faith into eco-conscious publishing
 Bought out her original business partner
 Built Arizona’s #1 sustainability magazine from scratch
 Said YES to her moonshot: making Green Living a national (and global!) platform


However, this is more than just a business story—it's about legacy through leadership.


We dive deep into:




  • The entrepreneurial moment she trusted her gut and said YES



  • The real story behind launching and sustaining a media brand for 15+ years



  • How one Earth Day event packed with legislators and change-makers lit a fire for even bigger impact



  • Why visibility isn’t about vanity—it’s about service, sustainability, and future generations


This is a must-watch for entrepreneurs, mission-driven women, and anyone building something that matters.

Connect with Dorie & Green Living Magazine
Website: https://greenlivingmag.com
Instagram: @greenlivingmag
LinkedIn: Dorie Morales

 Mentioned in this episode:




  • The Alter Ego Effect by Todd Herman



  • The Moment of Lift by Melinda Gates



  • The Alchemist by Paulo Coelho


--

 CATCH THE FULL EPISODE ON THE BE VISIBLE PODCAST Listen on Apple, Spotify, and everywhere podcasts stream Watch all episodes here on YouTube:    / @bevisiblewithveronica  Subscribe to this channel for more raw, real, and powerful episodes:

LET’S STAY CONNECTED:
Website: https://veronicabahn.com Instagram: @veronicabahn Facebook: @veronicabahn LinkedIn:   / veronicabahn 

#greenlivingmag #womeninleadership #resilience #realentrepreneurialstories #femaleentrepreneurs #womeninbusiness #whorunstheworld