Between Fires and Futures: Real Conversations for Tech Leaders Navigating What’s Now—and What’s Next
Between Fires and Futures is the podcast for modern tech leaders caught in the constant tension of today and tomorrow.
It’s the space between daily firefights—cloud issues, AI hype, security breaches—and the visionary work of building scalable, resilient, future-ready organizations.
Each week, we talk with the strategists, technologists, and innovators doing the real work of leading change. These are unfiltered conversations that expose the tradeoffs, wins, and lessons no one puts in the case studies.
No spin. No fluff. Just pressure-tested leadership, real-world insight, and bold thinking.
https://www.technologymatch.com/
Between Fires and Futures: Real Conversations for Tech Leaders Navigating What’s Now—and What’s Next
The Tech Buying System Is Broken—Here’s What I’m Doing About It
Ever wonder why tech buying feels broken—and what could actually fix it?
In this episode, host Tonya Turrell, founder and CEO of TechnologyMatch.com, pulls back the curtain on the legacy lead generation system that’s failing tech leaders—and shares the bold vision behind the company she built to change it. Tonya recounts her journey from tech sales and marketing to launching an agency just weeks before the global pandemic, and how her frustration with sales-driven models inspired her to reimagine tech matchmaking from the ground up. If you're tired of cold calls, spammy vendors, and feeling like a target instead of a partner, this episode will resonate with you.
Tune in to hear:
- The real problem with legacy lead generation and “demand creation”
- How Technology Match flips the script to prioritize IT buyers’ needs, privacy, and timing
- Why the pandemic was a catalyst for a better way to serve tech leaders
- The inspiration behind designing a Bumble-style, buyer-led marketplace for tech
- Tonya’s call to transform the industry through truth-based marketing and respectful connections
Links & Resources:
🔗 Learn more: TechnologyMatch.com
📧 Contact Tonya: tonya@technologymatch.com
💼 Connect on LinkedIn: Tonya Turrell