Integrating AI in SEO for Medical Professionals Expert Advice from Prerak Mehta

In this episode of The Medicine and Money Show, Dr. Joseph sits down with Prerak Mehta, a 23-year-old marketing agency founder from India who helps doctors and high-skill professionals turn their online presence into real patient appointments and sustainable revenue.

We break down why marketing matters for physicians, how trust is built online before the first visit, and what doctors need to understand about SEO, Google Ads, and Facebook Ads in today’s AI-driven world.

Prerak shares practical insights on how AI is reshaping search behavior, why repurposing content multiplies reach, and the three key levers every practice must use to attract the right patients—not just more traffic.

If you’re a physician, investor, or practice owner looking to grow with intention (not gimmicks), this episode is packed with actionable takeaways.

Key Topics Covered

✔️ Why doctors must think like brands
✔️ How trust and authority drive patient decisions
✔️ SEO fundamentals in the age of AI
✔️ Google & Facebook ads for medical practices
✔️ Repurposing content for maximum reach
✔️ The 3 levers to attract high-quality patients

Timestamps

00:00 Introduction & Episode Overview
01:33 Why Marketing Matters for Doctors & Investors
04:05 Prerak’s Journey into Tech & Marketing
08:37 How AI Is Revolutionizing SEO
14:05 Building a Powerful Online Presence
27:57 Services Offered by Net Mafia
39:24 Final Thoughts & Takeaways

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Transcript

J. Ryan Smolarz, M.D., M.B.A. (00:03.475)
Prerak, welcome to the show. Nice to see you today. I hope you're having a good day over in India.

Prerak Mehta (00:16.834)
Thank you so much Dr. Joseph for inviting me on your show. It's really been a pleasure and yeah things are going good over here and I hope things are good from your side as well.

J. Ryan Smolarz, M.D., M.B.A. (00:26.995)
yeah, we're having a great day. So my first question to you is why as doctors and investors do we need to know about marketing and why are your services so important to us?

Prerak Mehta (00:43.832)
Sure, mean, it's not just with doctors. I think any individual, any professional, any business owner, essentially, when they want to try something to any other person, you know, you do require some sort of sales and marketing team. And when you have marketing systems in place, you know, 80 % of your job is already done. You are already sold to your potential prospect to, you know, your patients are trusting you and they are going to reach out to you. And it would be much, much, much better.

streamlined process, I mean, with doctors, I don't think it's like the case where you go to a dentist, you ask them how much my braces would cost, you go to another dentist and then ask them. It's not that, you know, that kind of a system. You go to a doctor who you trust, right? If I trust a doctor enough, if I trust that this doctor, this dentist, this surgeon is gonna cure me, is gonna cure my loved ones, is gonna bring me back into the best shape, then I'm gonna go.

to that doctor and see right with business owners. It's going to be much simpler when I came to see on Google or any other, you know, there are tons of different platforms now, you know, we live and we are glued essentially on our phones and laptops. So if I find you anywhere over there, you showcase your case studies, you know, you essentially build your trust authority experience, you share your expertise.

I'm much more likely to come to you directly and pay whatever price you ask for.

J. Ryan Smolarz, M.D., M.B.A. (02:17.179)
Yeah, so I totally agree with you and I think you hit the nail on the head there because really as doctors what we're actually doing is building a personal brand, right? And so if we don't portray ourselves as we actually are our morals and ethical values, then other people

J. Ryan Smolarz, M.D., M.B.A. (02:41.629)
then other people are gonna do that for us. So as our website, I think it's trying to reconnect here.

Prerak Mehta (02:51.784)
Yeah, there was some, you know, lag.

So I missed your question.

J. Ryan Smolarz, M.D., M.B.A. (02:59.411)
Yeah, that's all right. Is it back or it's still saying it's trying to reconnect here.

Prerak Mehta (03:07.534)
Let me check my speed.

Prerak Mehta (03:14.616)
Seems pretty good from my end.

J. Ryan Smolarz, M.D., M.B.A. (03:28.371)
puh-puh-puh-puh-puh.

Prerak Mehta (04:11.039)
Yeah, it is.

J. Ryan Smolarz, M.D., M.B.A. (04:15.268)
I think we just keep going. so I'll go over that again. mean, the, speeds are really good right now. So I'm not sure what the story is, but anyway. Yeah. I think you hit the nail on the head there because as doctors really, we are building trust and we are building a personal brand and trying to have people understand exactly. You know, what our ethics and what our morals are.

And if we don't do that, if we don't build a personal brand, then others are going to do that for us, right? Through the rumor mill and some of those things. So I believe it's much better for us to get out there and be the one to present what we are and what we do and all those sorts of things. And I think that's what a website does as well. So for our audience, can you kind of backtrack and go through how you got here and what you guys do and what services you offer?

I think that would be helpful for a little bit of background for us to understand.

Prerak Mehta (05:20.27)
Sure, I'd love to. mean, it all started back when I was five years old. We got our first computer in our home. I think it was back in 2005 or 2006. yeah, I was just fascinated by all these different technologies. The very first website that I built was on Weebly. There was a no code platform very early on in, I think 2007 or eight. And WordPress was still new. Weebly was something which really fascinated me because

I didn't know that you could really create a website like any other website out there on the internet with just drag and drop functionality. And while I was too young to really understand and grasp the concept of how it would help a business or how it can help you potentially generate more money, but I was just blown away by the tech and just the idea of creating technology and website and web apps. So I was really determined from that age that I want to do something in tech space.

I want to build web applications, websites in the future. So I did pursue my career in education and engineering. And I did a couple of internships as well as part of my college curriculum. And I did realize that it's something which I wouldn't be comfortable doing eight, 10 hours a day, debugging the code, testing and deploying software. So I was thrown into various different kinds of fields during my internship period. It was

more so into project management, software testing, SEO marketing, and many other stuff because I'm really grateful to all the different employers that gave me an opportunity to explore different options and just gave me the experience to work on different things. And that really helped me to experience different set of things with internet. And also I was also creating my own brand on the internet.

I was creating a couple of courses on Udemy. I built SEO courses. built web development courses, WordPress courses on Udemy, Skillshare. And it really allowed me to understand how you can essentially market and whether it's a digital product, a service, a physical product, or if it's an in-person exchange of services or products, you do have to essentially learn.

Prerak Mehta (07:44.116)
digital marketing strategies, gone are the days when you're just gonna, you know, pay money to local newspaper distributors and ask them to, you know, promote your brand billboards, all those things. While these are, they are good to attract more eyeballs. It's not really a tangible marketing system to track and analyze how much ROI you're getting from it. Because let's face it, marketing is an investment you make for your business or for your profession, because you're expecting some kind of return from it, right?

So with these digital marketing strategies, you can essentially calculate and predict how much you can possibly earn in the near future. You can adjust your strategies. You can optimize. You can see what your competitors are doing. And that allowed me to, you know, make this as my full time career. And it allowed me to make this as a choice that, you know, let's start my own marketing company. And thanks to my parents.

cool parents and they trusted my mind, staying my decision. They knew how, you know, what prep I was doing in terms of, you know, getting coaching from different past agency owners, reading different books. So they trusted me and I started agency back in November, 2023. I registered while I was still pursuing my final year in my engineering. Started the paperwork. I built my own website. I was still

you know, doing juggling my college and figuring out how will I get my first few clients. And then I happened to get a business consulting firm. Then I got another client and I got another client and so on and things rolled out. So yeah, things have been going pretty good so far and really exciting. I'm the sole proprietor of my firm. So essentially in terms of you asking me what are the partners I have, I don't, I do have a team working with me who are working on contractual basis.

So yeah, things are going pretty good so far.

J. Ryan Smolarz, M.D., M.B.A. (09:40.189)
So how old are you?

Prerak Mehta (09:42.446)
23.

J. Ryan Smolarz, M.D., M.B.A. (09:43.603)
23. So I am always really inspired by young entrepreneurs. And so my hat's off to you because I know good and well how hard it is to run a business. And even at almost 50 years old. I see entrepreneurship is getting punched in the face for 10

years and then all of sudden you wake up and you've value. so kudos to you. I wish you all the best in all of your endeavors. And it's really inspiring to me to see to see that happen. And so my next question is, how is AI changing the game for SEO? And why and what should we as doctors, at least on the surface understand so we can kind of make this

Prerak Mehta (10:20.238)
Thank you.

Thank you.

J. Ryan Smolarz, M.D., M.B.A. (10:43.476)
decisions for our businesses.

Prerak Mehta (10:46.254)
Sure, mean, you know, denying that AI is not going to, AI is not affecting, you know, search marketing and online marketing strategies in general would be pretty dumb. And, you know, something which would be stupid for me to deny that because let's face it, chat GPT is trying to compete with Google. They've got Microsoft backing. So they are onto the being the LLM search monopoly. So, yeah.

in terms of how you can get cited in those AI mentions. See, I'll give a real world example as well. These companies, whether it be Google, whether it be Facebook, whether it be chat, GBD, Public City, they will officially never roll out the entire algorithm and how they are essentially, you know, citing different sources. Because if that goes out in the public, people will try their best to spam.

and get in the top ranks and make their work through it. while SEMrush, SEMrush is basically a tool which allows marketers, essentially SEO marketers and Google ads experts to essentially create strategies, do keyword research and create a content strategy. So they published an article maybe back in July or August this year that from where exactly?

AI is getting its sources to list those different websites, chat GPD specifically, and they listed Reddit, Wikipedia, YouTube, Facebook, Yelp, MapQuest, was Trustpilot as well. So a lot of these 10, 15 different citations were mentioned. And majority of that were being obviously UGC based platforms like LinkedIn, Reddit, YouTube. But again, once that data was rolled out,

people started spamming on these platforms and they tried their best to get their brand mentioned on those platforms. But it's not about see you can get your work. You can you can make your work through it. But again, it's not a viable strategy. What has been clear from these things is that you have to be omnipresent. You know, there are so many different channels on the Internet. You have your own website, which is your own source. You know, it's it's your own entity. When you have YouTube, it's basically Google's entity.

Prerak Mehta (13:11.768)
But you have to rely on that as well because it's one of the largest is the second biggest search engine on the internet, a video based search engine. So Facebook is there as number one social media platform. Reddit is there for UGC based. Basically users are generating the content. They are asking questions to people. They are getting the feedback from other people like you and me. So the trust factor is more over there when it comes to trust pilot. You know,

Faking reviews over there is not that easy. So you see what AI is doing over there. They are trying to collect the different data sources, which they think are coming from legit other human beings. So as are the doctors and other medical professionals, if they want to get cited in these AI searches, the best thing one can do is that first, obviously you have to have a website built because tomorrow maybe YouTube decides to ban your channel. What are you going to do next?

Maybe they have a feud with you. What if Facebook does the same with you? What if the Reddit does the same thing to you? So these, these platforms, they control the algorithm with website. You own that asset, you own that domain, you own that content, watch what you're going to be publishing out. So obviously you need to have a website and you know, have CROs in place, basically, you know, a way to convert those incoming traffic into a potential lead, a client, a customer, or a patient for you.

Now when it comes to, you know, syndicating that content across these different channels is very simple because if you have an SEO marketer with you or any other marketer with you who is maybe creating videos, it's easy to, you know, to basically kind of convert those video transcripts into a blog post format, a website content format. Similarly, you can do a website content format into a video because now we have AI video

generation software as well. can create my AI avatar and with Sora and different AI tools, I can just basically create videos like this, know, YouTube shots, Instagram reels, and I can have presence across different channels. Before AI, that would have been really difficult. It would have taken a lot of time, energy, money, but now it's, it's really, it's, it has become far more easy, fast, efficient, and getting results has been

Prerak Mehta (15:38.452)
never that fast and easy.

J. Ryan Smolarz, M.D., M.B.A. (15:42.023)
Yeah, so what I'm hearing you say is that it's more efficient to repurpose your content and.

Prerak Mehta (15:49.364)
Exactly, yeah, you got the word right repurpose, yeah.

J. Ryan Smolarz, M.D., M.B.A. (15:52.497)
Yeah, so you can get it in front of more eyeballs. So as an investor, a lot of people wouldn't really know this on the surface, but you have to build trust in that respect as well, right? So the bigger deals and the bigger firms will know that you exist and know that you have some level of knowledge about whatever it is that they're trying

Prerak Mehta (16:00.44)
Mm-hmm.

J. Ryan Smolarz, M.D., M.B.A. (16:22.49)
to invest in. And so if I'm an investor, which I am, and an influencer and a thought leader on the subject, how can I

move my platform forward and if you could give us three nuggets on how to have my videos just take that as an example get in front of more people what what should I be thinking about how should I be thinking about it

Prerak Mehta (16:56.566)
Okay, first and foremost, very simple. You asked me to give you three bullet points. Fine, I'll give you three bullet points. Number one, consistency. You know, you can't build a muscular body if you just hit gym once or twice a week for maybe a month and just leave. That's not going to help you, right? You have to hit the gym four or five times a week. Focus on your diet, focus on your sleep and focus on your rest as well. Right. Similarly, with these platforms, they want

the users of those platform owners to stick to their, you know, their channel, their entity. Basically, if I'm watching Reels, essentially wants, Meta essentially wants me to never leave that app. And when that's going to happen, when they have a lot of different content pieces that I'll be excited enough to see that it's something new for me. So as a creator,

as an investor, as a medical professional, it will be my job to create content consistently, probably every single day, video based, audio based, like podcasts, like how we are doing audio based is a fantastic content source as well. When it comes to blog post as well. But that doesn't just stop over there. What you're posting also matters a lot. So relevance is number two. Second point I would come to.

So when it comes to relevance, what do I mean by it? Okay. So let's, let's just dumb it down and exactly for your audience. Okay. I'll be assuming that a lot of your logists might also be watching your videos and maybe hearing this podcast. So, you know, logic and as a subject of, you know, discussing my, my intimate problems is not something I would be comfortable sharing with my, my friends and asking them, Hey, do you know a urologist that I can maybe consult to, you know, I'm

probably going to search on Google on the internet. And if I don't find someone legit, I'm not going to book an appointment and tell them what problems I'm going through. Right. So how do I show up over there in the Google search results on YouTube, wherever you want to, you know, get drank and get essentially patients from. So first, if I am talking about urology, let's understand that urology has a lot of different aspects to it. We have urinary tract infections that we can discuss about.

Prerak Mehta (19:17.206)
We can talk about kidney stones as well. We can talk about maybe STDs as well. We can talk about sexual health as well. And there are so many different topics that I can go into. Now, when you focus on one topic, let's just focus on kidney stones. I could then go over and create different content pieces as to how at home I can diagnose if I do have kidney stones or not. OK, if I have OK, how serious is it? How do I figure it out? If I have any, you know, any any

possible procedure or any surgery that I can do to cure myself. You know, is there any way for me to see a bright side? What caused me to do this? What should I not do after getting a surgery done? Okay, if I want to get a surgery done, where should I go? How much would it cost me? What will be the recovery time? What will be the pain if during that surgery? Similarly with the hair transplant clinics, know, surgery, cosmetic surgeons, there are so many different fields out there.

So many different content topics you can break down and create clusters. Basically, when we talk about head transplants, there are FUE, FUT, different types of hair transplant surgeries that one can opt for, but which one is right for them? You know, maybe I can get my donor area from the back of my head. Maybe I could get synthetic hair planted on my crown. You know, there are different stages of baldness. So all these different things a doctor or surgeon can discuss and create content around those topics.

And the third point on how to get shown to the right audience. Don't worry about it. These AI systems, these algorithms are very smart enough. Basically, you know, if you create videos and you don't have different titles and descriptions in places, don't worry about it because YouTube is smart enough to transcribe your video into text format. First, understand that what keywords essentially you are speaking in through this video and it will show those videos.

to those people who might be searching about similarly with those blog posts as well. is the intent behind your content? Okay. There are essentially four intents informational, navigational information is where, but I'm just trying to collect information. I'm not really sure whether I would need any external help, any paid help or not. I'm just trying to figure out a solution on my own. Navigation search is where maybe I came across a doctor, but I don't remember where his clinic is.

Prerak Mehta (21:40.718)
you know, I just want to, you know, just enter his clinic in my Google maps and just drive up to his location. So that's navigational search. When it comes to commercial search, I'm trying to compare a clinic with another clinic. Maybe I found cheaper, maybe giving me better service. transactional is where I just want to book an appointment with that doctor and already sold. So you have to create content pieces around those topics.

and focus on those intents because intent is very, important. We could just talk about as we as we discussed hair transplant, but that keyword hair transplant, what do mean by it? Am I looking for definition of hair transplant? No. Am I looking to maybe find different hair transplant clinics in my area? No. Okay. Am I trying to look for what different kinds of hair transplant surgeries out there? So one keyword can have

and number of meanings and intents behind that search. So consistency, creating content clusters, targeting certain intents, and just doing these three things again and again.

J. Ryan Smolarz, M.D., M.B.A. (22:49.753)
Yeah, so I think that consistency is absolutely key, especially when you're building a personal brand. You know, I hear a lot of influencers talk about, know, everybody wants to have new content and, you know, each video the same. But really, it seems like to me, the the goal is to get old content into new people's hands, right? To to grow your audience and have them

Prerak Mehta (23:19.188)
Not exactly. Because if I were to just add a couple of things over there, yeah, sure, you can definitely see content in the end. When we talk about certain things like urology, head transplant, cosmetic surgery, the principles are going to be the same. But as a surgeon, it will be on my end how to how to stand out from the crowd. You know, if I'm in certain location, if I target certain demographic, demography, you know, certain age group, like gen Z's, you know, gen Z's are

having very, very spoiled lifestyle, I would say, you know, so if I am conveying my message in a way, if I'm talking in a certain way that entices those users stick makes them want to stick from the start till the end. Maybe I have to share some past, you know, experiences with other patients and how I help them recover from those problems that my patients were going through.

That enables me to go over and above, not just be an information hub like a walking encyclopedia, but more like an expert. You know, that what becomes an expertise when you share how different you are from others, how you have helped others in the past and how you can help them who are watching that video, who are reading that article or maybe who came across your ad on Google or Facebook.

J. Ryan Smolarz, M.D., M.B.A. (24:46.127)
Yeah, so what I'm hearing you say, and I think it was what I was trying to say as well, but in a little less eloquent way, the principles you want to stick to, right? You don't want to keep making new principles and new principles. It's the, it's really providing those principles in different ways to really get to the...

to influence different people. Is that what you're trying to say?

Prerak Mehta (25:17.974)
Yeah, yeah, that's

J. Ryan Smolarz, M.D., M.B.A. (25:20.079)
Yeah. So let's take it a step further. You know, we're doing consistent content now. We're sticking to our principles. We're doing it in different ways to talk to Gen Z, millennials, know, Gen X and all these different people in different ways and then repurposing it all. Once we, that seems to be the core of it. Now, how do, what nuances are there that we could use to even make this better?

Prerak Mehta (25:40.898)
Mm-hmm.

Prerak Mehta (25:50.926)
Okay, so when it comes to text based content, you know, on your website, it's easy to create text based content with, you know, different AI tools, you know, you can just generate content, blog content on your website. If you just give them that, you know, hey, generate 1200 word blog article for me on how do I diagnose if I have kidney stones, you know, but it's gonna give me very generic article. It's not gonna have that flavor, that essence of

talking, you essentially want to create content, not to satisfy algorithms, but to satisfy people who are going to be landing on your blog pages, who are going to be watching your videos. know, algorithm at the end is nothing but people. The more traction, the more engagement this platform sees on your website, it sees on your YouTube, it sees on your Reels Facebook post. The more that platform will promote your pieces out there to other people, similar audiences.

So that's the entire principle. Now it comes to how do I as a surgeon, as a medical professional, add my own flavor, add my own context and structure as my content in a way that makes it fun and easy and interesting to read. So it would be to add different elements to it, add images, add videos, add audios as well. And you could, you know, structure as content in a way that you talk. Basically, essentially want to

write your blog post in a way that if I'm reading I want to feel like okay while I'm reading this I actually feel like wow this the surgeon is sitting right in front of me you know that's how I want to feel we are human beings you know we we are emotional creatures we don't like just simple logical information because if if we go too logical too analytical we might just get tired sleepy and we just want to yeah you know well just fuck it I'm gonna skip this sorry for swearing

but just this general psyche of users. So what one can do in that scenario is add their own flavor. it comes to blog posts, as I said, you should add videos. Maybe just a 30 to 60 second video, holding your phone in a selfie format like this and just talking, that would help. When it comes to audio, you can just pick up a microphone and just hit the record button and just.

Prerak Mehta (28:13.326)
Basically, you can just speak out whatever you have written in that blog post format because not everyone would have time or patience to read the 1200 page blog article. People have their headphones on all the time while they're working out in the gyms, while they're driving cars, traveling in subway, metro. So they might want to hear rather than read stuff, you know, so you want to have repurposed, know, as you mentioned, repurpose the content format when it comes to video.

When you're just starting out, you don't have to go crazy in terms of, know, in your video production. Sure. Animation illustrations work well, but a simple, you know, diagram on whiteboard would help a lot. maybe B roll footages of some stock found on unsplash or some copyright free video platforms you can find nowadays. AI can also generate videos for you.

What would even help you more is that if you have a B-roll footages of you actually helping other patients, that would be a bonus. In other terms, what else I can say in terms of adding more flavor? Again, being present in front of the camera is super important. I know majority of the people would back out from saying that, you know, this isn't something which we signed up for. We are not influencers. We are not creators. We are professionals, you know.

Our job is to cure patients. Our job is to do business. Our job is to help our clients. We are not going to be dancing in front of our camera. But that's not the reality. But you have to be in front of the camera because if you're not going to be there, people are not going to trust you. And trust is the most important factor now in the age of AI and disconnected world. Back in 2006, 2008, when Facebook was just booming up and Facebook had that tagline,

connecting people all over the world. They had memes circulating around the internet that although Facebook is trying to connect people in reality, it's disconnecting people, you know, people are not interacting with other person in the same room, but they are rather texting up that same person who is sitting just, you know, in another room in my house. So that's that's the kind of, you know, the way our generation is moving towards.

Prerak Mehta (30:35.124)
And if you're not going to be there to be so open, welcoming, warm and building trust, you're not going to get more patients, more booked appointments on your calendar.

J. Ryan Smolarz, M.D., M.B.A. (30:47.378)
Yeah, I agree with you and I agree with your core philosophy there with building trust. think that really, you know, any business that is centered around helping people in a way that you're passionate about is has a much more likely success rate than someone who's doing it for an ulterior motive such as just the money or whatever the case may be. I truly believe that.

So as your philosophy resonates with me, and I would imagine that a lot of the doctors have the same sort of morals and ethical values there and believe what you just said to be true, can you be very specific about what services you offer and what is NetMafia and what problems do I call you for?

Prerak Mehta (31:45.368)
For sure, mean, any medical professional, any business owner who wants to get more leads, more clients, more booked appointments specifically, we are there to help you with building your website, getting organic traffic with SEO, running your Google Ads and Facebook Ads. Because let's face it, SEO is by far the most inexpensive and the cheapest lead generation

source of digital marketing, like over the course of time, when take a look at how much traffic is landing on your website and how much your cost per lead is essentially in the end, it's going to be far, far, far lower than what you could get from Google ads or Facebook ads. While also, and the reason why we essentially do Facebook ads and Google ads for our clients is because it brings the results fastest and you know, it helps build trust with our clients as well that, you know, we can deliver.

deliver you the results in the first 30 days in the first 60 days, we got you 10 15 booked appointments on your calendar. And those those booked appointments are not going to be just, you know, spam leads, they are going to be actual people who are going to be walking up to your clinic and getting whatever they wanted to do. So these are different strategies that we that we look for. And while I'll also say that, you know, any online marketing strategy is not something which is for everyone.

It requires a certain in terms of capital and also the willingness to cater to those incoming leads because once you start getting those leads, if you tell them that, hey, I'm sorry, you got an appointment booked on my calendar, but I'm filled out for the next couple of months. So you're willing to work and get and cater to more and more patients. also, willingness to scale is a very big thing.

I've seen a lot of different people have unrealistic expectations with online marketing. They have not trying to demean or demoralize any other any other, you know, people who might be watching our podcast that hey, I might be interested in running my Google ads or Facebook ads with thousand dollar budget. Sure, thousand dollar budget is good for just as ad spend, but

Prerak Mehta (34:07.092)
someone helping you optimizing those ads and constantly making sure and putting their ass online, making sure that they will work for free if they don't deliver you the results. A thousand dollars is very difficult for you to get any tangible results. We are talking anywhere from three to five K a month. In terms of, you know, all these different strategies involved and seeing tangible results.

J. Ryan Smolarz, M.D., M.B.A. (34:31.666)
So how do you do your pricing and price structure? Is it package or by the hour? How do you guys get paid?

Prerak Mehta (34:40.568)
So we promise, depending on the niche and industry as well, that how much we think we can get you the leads. As I said, this is the normal range that most other agencies are working out there. We tend to figure out that how much the cost per lead would be, how much the competition is. That is the most important thing, whether it be on Facebook, whether it be on Google, whether it be on ranking on different LLM search platforms. Because...

Hey, bidding on these keywords is not that easy. It requires a lot of different capital. If your competitors has a lot of different investor fund with them or just, you know, a good solid traction in the past that they've gotten, obviously they're, they're on the top ranking results. If you want to hijack that you have to pump in more money and you have to, you know, squeeze out a lot of different content. So it depends. It depends from niche to niche industry to industry and how much

booked appointments and clients we can get you. But overall we have seen that, you know, we have doubled the traffic. We have got them great results in the past with other clients. And yeah, with Meta ads and Google ads, I would say that it's very fast. You can see the results very fast. With SEO, you have to be realistic and wait for at least 90 days to see the results coming in. But that doesn't mean that you don't

go for SEO otherwise you'll just keep on spending money on ads with ads the moment you stop paying for those ad budget you're not gonna see results with SEO it's not the same case once you start getting organic traffic even if you decide do you know that hey I want to pause my SEO campaign for a while you'll still have traffic coming on your website and booking appointments on your calendar that's the advantage pros and cons of all these different sites

J. Ryan Smolarz, M.D., M.B.A. (36:32.815)
So you guys do websites and the SEO for them. Do you also do content or no?

Prerak Mehta (36:39.958)
Yeah, sure. mean, content in terms of our industry is pretty, you know, got bad reputation, specifically, specifically SEO industries, because they they are charging and basically, I find it very scammy because they sell commodities like, you know, backlinks ranking for 10, 15 keywords, and I find it very stupid, because how can you guarantee rankings ranking is not on my hand, not on your hand, anybody's rank, anybody's hand, you know,

It's up to Google and its algorithm. If they decide to change it, maybe six weeks down the line, the whole rankings will fluctuate, but it's our job as SEO experts to create content, get backlinks, do technical side of website, fix any errors. If you might have create ad copies, landing pages, know, repurpose that text based content into audio podcast format, image format and video format. So

Yeah, that's what our job is. But I know that lot of different SEO agencies would back out from it then say that, Hey, that's not our job. It's your job to create content. It is certainly job of SEO experts to create content. But at the, at the very beginning of the project, it's also responsibility for both the client and the SEO agency to brainstorm on the ideas and get the ideas on what type of content calendar we can create and schedule. Because we

as SEO marketers, we are marketers at the end. We are not experts and surgeons like you guys, you know, you have to teach us that what it goes into different procedures, different surgeries, different problems. And based on that, we use our copywriting skills and different and create different content pieces.

J. Ryan Smolarz, M.D., M.B.A. (38:26.117)
So as a physician in having a bunch of websites for various different things, if I were a doctor and I had a subpar website, it's already kind of set up, there's no SEO being done, there's not much presence online, that sort of thing, is that an ideal client for you? Is that someone who you can help?

Prerak Mehta (38:49.934)
Sure, sure, sure, why not? mean, yeah, I see these are lot of different rumors and myths that other SEO agencies have been blasted out on the internet because they want to maximize their profits and sell a bunch of other services as well. But it's not really that case. I mean, sure, if your website has been penalized in the past and your website is not functioning in terms of the page load speed, CRO side of it,

Then a website revamp might be needed, but in most cases, when the website is new, any most, most of the business owners and medical professionals that I've came across, they have a website, but they haven't run any other online marketing campaign in the past. So that's completely fine. There's nothing to be worried about. People also have these concerns that do I need to change my domain name to something else? Do I need to buy another domain to have that keyword in place? But it doesn't matter. I mean,

Today, Google, we know Google as search engine. But does Google and search engine anywhere have any connection to those keywords? No, they don't really. So it doesn't matter. All these things are stupid myths that have been circulated out on the internet. We first tried to analyze and audit the website first, see if that website was penalized in the past or not. If it has SSL certificate, because it's an encryption certificate that

is present between the website server and the user who is, you know, on the website. If it's not there, then we have to add it. And these are some basic stuff that we do. Sure, we do run campaigns. It doesn't matter. What really is our priority is, are you willing to scale your medical practice? Can you take on more patients?

And if we do get you, can you also refer to others? That's all our required criteria. That's all we ask for.

J. Ryan Smolarz, M.D., M.B.A. (40:56.793)
Interesting. So for the audience out there, I want to make sure that if someone is in that position, they can find you. So what's the best way to find you? What's the best way to try to get, know more about you and know what your services are and sort of a, maybe it's on a website somewhere or something like that.

Prerak Mehta (41:20.664)
sure they can jump onto my website. It's netmafia.co.in. they would like to get and I'm you know, I know we didn't discuss this in the past, but I have some free gift to share with your audience. I have a free ebook, which medical practice any any other service owners who are willing to share, you know, who are, you know, basically professionals can get their hands on this ebook. It literally breaks down

what you can do in terms of your Google My Business and your local SEO strategies. So once you get your hands on the book, it will be very easy for you to get things started. So I'll be sharing. can drop the link in the notes description wherever you can find it.

J. Ryan Smolarz, M.D., M.B.A. (42:06.031)
Yeah, that'd be great. what I find in...

going through and trying to do some of this stuff myself, like Google will kick some of it out and you know, just recently I had to apply for some sort of thing because I was talking about some financial stuff online and all of that kind of stuff. Are those things that your firm can handle?

Prerak Mehta (42:38.934)
Yeah, so certain industries like as you mentioned investment, because again, if you're utilizing these platforms to promote your services, your products, it's it's very thin line between investment and a Ponzi scheme and different, you know, other scam that people run. So these platforms have to abide by certain laws and rules. So we as an agency, what we do help is make sure that, you know, we get past

that authentication and we just show them that we are not trying to run any scam. We are alleged investment firm, investment strategy firm and helping other medical professionals and so on. yeah, but in terms of, you know, getting those, as you mentioned that getting certified or whatever you want to name it, not just in your industry.

Even for Google My Business, when you list out that, okay, I have this physical space location, they have, you have to get essentially verified. That's how they, they make sure the integrity within the platform with this, with SEO. It's not that strict with paid ads. Yeah, you do have to, by those rules and get verified with SEO. As I mentioned, you own the property, you own your own website. So you are free to post whatever type of content you want to.

with paid ads, since you're relying on that algorithm and you are paying them to show up your web listing on top of the Google search results, they are going to make sure that you are there by the rules. Otherwise they are going to get penalized, right? Their platform is on the risk.

J. Ryan Smolarz, M.D., M.B.A. (44:19.993)
Yeah, so I think as doctors, we underestimate the value of what we're talking about here today, both from an investment side and a medical practice side. having and doing exactly what you were talking about before is building trust. And thank you for coming on and talking to our audience and really bringing that point home, because I don't think

think we talk about it enough and I think it's super important. And just as an aside for my audience here, you are every day building a personal brand, whether you know it or you don't. And people are watching different things that come, you know, maybe patients from your office, maybe someone had a bad experience. All of those things can either help or hurt your practice. And marketing in my mind is doing just what we were talking

is building trust and letting people know who you are, what you do, and why, most importantly, you do it. And so I think the principles here today are incredibly valuable, and thank you very much for your time. And I really appreciate you coming on the show. And as far as the Medicine and Money Show, you can find us at MedMoneyShow.com, and you can click a link there. You can have a call with me if you're trying to get your investment journey on

track. We have a YouTube channel with I think 400 videos on there with interviews just like the ones we did today. And I think there's a lot of value there that you could find just going through those videos and learning about, know, even if it's just looking at the mistakes I've made and trying and how I tried to overcome them and have overcome them and all of those sorts of issues and trials and tribulations that come along with with star

that investment journey. So we'll be there. We're going to keep creating the content in a consistent way, just like we were told to do today. And so everybody out there, until next week, think like an investor.