#22:-Organic food' is killing you-founder of the 1st all natural food store in the UAE

In today’s Stump Station episode, I sat down with Tonie-Maria, the founder of Generation H, a nutrition expert, gut-health educator, and the woman leading the UAE’s movement toward REAL clean-ingredient eating — not the marketing fairy tale most brands sell.
This episode goes deep.
Deeper than the typical “eat this, not that” advice.
We break down the lies, the labels, the industry tricks, and the painful truth that most people in the Middle East still don’t know.
🌱 What We Expose in This Episode
• Why “organic” doesn’t actually mean healthy
Tonie explains how companies slap the word organic on ultra-processed food to make you feel good… but your gut pays the price.
• The truth about zero-fat, sugar-free, and low-calorie labels
Why these products often do MORE damage than the real thing.
• Why reading labels is more important than counting calories
One habit that will change your entire relationship with food.
• How the UAE food market tricks people
Especially parents, busy professionals, and anyone trying to lose weight or improve their gut.
• What natural, real foods ACTUALLY do for your digestion
And why your body reacts instantly when you switch.
🧠 Gut Health: The Real Conversation
Most people think gut health is a trend.
But Tonie breaks down what it actually means — and why it impacts:
• bloating
• cravings
• energy
• mood
• stubborn fat
• hormones
• sleep
• overall longevity
She also shares:
• The biggest gut-health mistakes people make in the UAE
• Why you feel bloated even when eating “healthy”
• How to repair your gut without extreme diets
• How parents can improve their kids’ health through simple swaps
• The difference between fat loss and real health (not even close)
🏪 Building Generation H — The Entrepreneurial Journey
One of the most powerful parts of this episode is hearing the story behind Generation H, the UAE’s first clean-label store.
Tonie opens up about:
• The gap she saw in the market
• The moment she knew she had to create this brand
• The risks, fears, and pressure people don’t see online
• How she built trust in a crowded Dubai wellness market
• The hardest part of launching a physical store
• How social media changed everything for her
• Her long-term vision for transforming the region’s food culture
This isn’t just nutrition — this is an entrepreneur building a mission-driven brand from scratch in one of the most competitive cities in the world.
This episode will completely change the way you shop, eat, and think about health.
Tonie doesn’t hold back — and neither do we.
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Drop a comment and tell us:
What shocked you the most in this episode?