Legal Currents
Legal Currents is a modern legal podcast designed for younger and forward-thinking attorneys who want to build smarter, leaner, and more tech-savvy firms. Hosted by Will McCreight, this series explores how emerging law practices can use technology, software, and efficient systems to maximize their time and scale with purpose. Each episode features insights from innovative vendors and attorneys who’ve successfully grown their firms by embracing change and thinking differently. Whether you're launching your practice or looking to modernize your approach, Legal Currents delivers the tools and stories to help you stay ahead of the curve.
Legal Currents
Building a Magnetic Legal Brand on LinkedIn
In this episode of Legal Currents, host Will McCreight sits down with Tony Albrecht—former litigator turned entrepreneur and founder of Contender—to discuss how lawyers can grow a magnetic personal brand using LinkedIn. Tony shares how authenticity, storytelling, and strategy can build trust and generate referrals, talent, and visibility for attorneys. He also shares his favorite low-barrier strategies for engaging with others, how AI can (and shouldn’t) be used in content creation, and why getting outside your comfort zone is key to professional growth.
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