Legal Currents
Legal Currents is a modern legal podcast designed for younger and forward-thinking attorneys who want to build smarter, leaner, and more tech-savvy firms. Hosted by Will McCreight, this series explores how emerging law practices can use technology, software, and efficient systems to maximize their time and scale with purpose. Each episode features insights from innovative vendors and attorneys who’ve successfully grown their firms by embracing change and thinking differently. Whether you're launching your practice or looking to modernize your approach, Legal Currents delivers the tools and stories to help you stay ahead of the curve.
Legal Currents
Measuring True Multi-Channel Marketing ROI
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Radio expert Gary Sarner joins Legal Currents to unpack how offline channels drive online conversions, lower intake drop-off rates, and compound long-term law firm brand equity. He breaks down common attribution traps, revealing why modern legal practices must combine radio campaigns with search engine dominance rather than relying on last-touch tracking. Are you letting short-term last-touch metrics blind you to the true engines driving your firm's growth?
