Émer Secrets: Luxury Periods Revolution // Episode #13

Period pain shouldn’t be a performance test, and silence shouldn’t be the policy. We sit down with Céline Ventalon, the French founder behind EMER, to unpack how luxury period underwear, honest education, and cultural empathy can turn a private struggle into practical power. From her 17 years in Asia-Pacific marketing to building a women’s health brand rooted in French craftsmanship and Vietnam’s maker spirit, Céline explains why trust—not fabric specs—decides whether people switch, and how small habits can unlock big change.

We dig into the underreported risks behind some disposable products and the shocking scale of waste: tens of thousands of items per person over a lifetime, with pads and tampons among top global plastic pollutants. Céline walks us through the real economics of period care, showing how multi-year underwear pays back quickly, reduces trash, and removes the mid-meeting scramble. She shares the most common barriers—washing anxiety, habit inertia, and fear of leaks—and offers practical, step-by-step ways to trial new options without stress.

Education threads the whole conversation. We talk about bringing boys and fathers into the room, running pro bono workshops in schools and companies, and using cycle literacy to fuel performance. If elite athletes can tailor training to phases and win championships, why can’t managers plan work with the same intelligence? The goal isn’t to make women “like men,” but to manage with facts, reduce stigma, and build teams that run on trust. Along the way, Celine opens up about juggling three kids and a startup, choosing care over scale, and learning when to reroute instead of forcing locked doors.

If you’ve ever felt the pinch of taboo at work, the confusion of conflicting health info, or the guilt of plastic waste, this conversation offers clarity, tools, and hope. Listen, share with a friend, and join us in normalizing smart, sustainable period care. If the story resonates, subscribe, rate, and leave a review—your support helps more listeners find their way to this conversation.

Check Émer’s website:
www.shopemer.com
https://www.linkedin.com/company/emerbyceline/

And Céline on Linkedin

https://www.linkedin.com/in/celineventalon/

Transcript

Naming Pain And Workplace Taboo

SPEAKER_01 0:00

They don't want to tell their boss that they are like heavily in pain. Like it's really hard for them to focus because this is so taboo, and I think women we want to prove that we are equal to men. But I think it's not about being equal, it's about facts. Period can also be painful, and it's more difficult to work consistently when you're under heavy pain. And if we are able to talk about this with our boss, with our manager, and if he is educated also on that, then he can have a different way of managing. And I think it will bring so much to the table.

Edit 0:42

What if your morning routine had the key to a global revolution for women? Today on The Juggovers, we welcome Celine Ventalon, a French powerhouse who spent 17 years mastering Asia's markets from her marketing leadership at Chantal Group Singapore to founding AMER, the luxury period underwear brand that's turning periods into something we sublime, not just survive. Amer is indisposable protection. It's a manifesto, high-end fabrics, eco-conscious design, and a childhood love for lingerie transformed into real innovation for women's health. Born from multicultural insights and stubborn craftsmanship, Salin proves that the most intimate problems deserve the most elegant solutions. Hi Saline, thank you so much for coming and joining me at the podcast.

SPEAKER_01 1:34

Yeah, thanks Edith for giving me the opportunity to speak. It's very important, I think.

Edit 1:39

Of course, I do share this uh idea. Uh take as the morning moment when periods went from private problem to this could be luxurious. What flipped uh the switch?

SPEAKER_01 1:51

Well, I think it was like kind of a wake-up call that I had in 2018. Um, I was in France and uh my dad that was in this industry, and also my best friend working in the same company, they were like, Well, have you ever used a menstrual underwear? And I was like, never heard about it, because I was living for more than 13 years in Southeast Asia, and I have never heard about menstrual underwear. When they introduced me to this solution, I was like, nah, I don't want to try. And honestly, I mean, I thought to myself, well, I'm buying expensive product for my face, for my hair. Um, I'm also uh using the best product that I can for my clothes. So why not for my feminine hygiene? Why is it so hard to switch habits? And um, and then they kind of forced me actually to try. They gave me one for free. And when I tried this product, it was really a wake-up call. It was like, at one point in your life, you want to do something that is meaningful. And I think this product is so meaningful in terms of woman health, but also in terms of sustainability. And as a mother of three children, I was like, I need to do something about it. So even if it's bringing the education to Southeast Asia or just simply selling the product uh and making a small difference, then I will do it.

Edit 3:10

What was the most shocking for you in terms of uh women's health and using other products besides um these injuries?

Cross‑Cultural Roots And Design

SPEAKER_01 3:19

I think it was basically the amount of plastic uh that I was creating as an individual, but also the fact that no one really says that those products, period pads or tampons, are really bad for our health. What do you mean bad? In terms of chemicals, in terms of heavy metals, because it's full of heavy metals, full of chemicals. There is a recent study from the University of Berkeley that says that there is more than 30 heavy metals and 30 heavy chemicals. Wow. So that's a lot. So when you smoke, you know in the package that it's bad for your health. But when you use a pad or a tampon, there's nothing on the packaging that says that, yeah, after a long use, uh, since we're using them for 39 years on average, then yeah, it might have an impact on our hormones, so uh on our health, and no one talked about it. But women have been using this for ages, for decades. Yeah, for decades. Because I think it was a revolution 30 years ago, but then no improvement was made, and we kept on keeping the same product with basically no innovation. And when the innovation came, the menstrual underware, then yes, it was a huge revolution, but in some countries, so in the US, in Europe, uh in Australia, in Japan, but in Southeast Asia, no one talks about it, even the doctors.

Edit 4:46

So you lived across uh cultures for uh 15 years. How did uh Vietnam's um particularly meet France elegance to birth Emmer?

SPEAKER_01 4:56

Vietnam is basically full of opportunities. It's a country where everything is possible. Um, I think also what is what struck me the most is that the sorority there is incredible. Women are helping each other, and not only women, and they don't expect anything in return. So it's very easy to start a business and to grow. And then comes the French elegance, which you know, I'm French, so obviously it's very important for me to be sophisticated, to be elegant. Um, and I think it's not only about you know being being, let's say, superficial. It's not that. It's about pride, it's about self-confidence, it's about your identity. And and specifically during period, is there's nothing more important than feeling good about ourself.

Winning Trust Over Technology

Edit 5:46

Amer claims to be the biggest sanitary revolution in 30 years, is what you said. Uh, what was the toughest detail to uh perfect fabric uh breathability, for example, or absorbency levels, or even market trust? Trust. Really?

SPEAKER_01 6:02

Yeah, that would be the first trust. Because fabric is okay. I mean, it's important, yes. Um, and then the absorption is really important. The anti-deakage is very important, but if you don't have the trust, then they're not gonna buy the product. And for some women, we're trying to convince them um that the 20 years or 30 years that they've been using patent and ponds, uh, basically they have to change these habits. And it takes a lot of time, a lot of education and a lot of trust. So it's basically clearly the most difficult part. And that's why Emmer is doing a lot of education that we do pro bono in universities, in international schools, even in Vietnamese schools, um, even in Singapore, actually, to the women's circuit team here in Singapore. Even in private companies, I've been doing it with Charles and Keys, um, with uh Ernst and Young and many others. So it's basically saying, okay, period are normal, it's a biological, natural process, and yes, we should be able to talk about it.

Education From Teens To Menopause

Edit 7:07

Where do you start it? From the scratch? I mean, from adolescents, or you also educate even uh more matured women as well.

SPEAKER_01 7:16

We do everything because I think menopause is uh is also a subject that is very silent. So we start from first period, so very, very young kids, and some of them have the period now at a very young age. So it's very important, even for the school, they have a responsibility to educate even for elementary girls, because all of the heard is their mom maybe suffering from pain or seeing the blood and they don't know what happens. So bringing the education at such a young age is very important. And then past this age, you become a young woman. Um, so yes, clearly, education through your mom, your friends is very important. Socials can be sometimes information can be unclear. Um, but definitely uh also for women aging after menopause, it's so important. Menopause, pre-menopause is also um under silent for sure. We don't know what we're gonna be going through. Um, so it's it's very important to um let's say to accompany the woman through all her life.

Challenging Taboos In Asia

Edit 8:21

How do you see? Is it um um mission impossible to break through and get through these uh boundaries and uh borderlines? Because in a society like uh Vietnam, for example, I think uh there are many taboos around these uh myths and uh questions.

Care Over Scale As A Strategy

SPEAKER_01 8:42

Yeah, even in Singapore, to be honest, because we're being sold also in Singapore, and I can see the issue is the same in both countries. So the culture is there, and it's unpure to have your period. So if you go to a pagoda, you cannot enter if you're under your period, which is kind of crazy because it feels like you know you have to be ashamed or it you're impure. Um, so it's really we have to fight to fight against taboos, misconceptions. So it's a long path and it will take so much time, unless a major player in this industry arrives, um, like in other any market when it happens, and then they educate massively. But for us, we're still a very small startup. So educating is a very important part of our mission, uh, but we know it's gonna take time.

Edit 9:33

Uh coming from Shanta's corporate polish, yeah. Uh what was one founder-only choice you made that a big brand never would have?

Design For Real Women’s Lives

SPEAKER_01 9:42

I think it's definitely um to focus on care and not scale. Uh, we're still a very small company, and and what matters to me uh is to treat every woman with care, to understand every woman's needs. Uh, it can be in terms of uh body type, it can be in terms of emotions, uh, it can be in terms of flow, in terms of pain, in terms of shame. So we're really trying to say, well, okay, we need to sell, but the more important is to care, uh building trust and also um educating for sure.

Edit 10:20

Um what's a design secret in AMER that only someone who's lived women's realities would insist upon?

SPEAKER_01 10:27

So knowing that my dad was in this industry, I had access to obviously um design that they were making in France. So that was kind of inspiring for me. But I think the needs in Vietnam or in Southeast Asia are general, I mean are different. Um, it can be you sometimes they need more basic design, they're less into elegance or sophistication, they really want something comfortable. But in every case, for all design that we have actually in our portfolio, it was very important to understand the needs that every woman might have, the concerns uh and the preferences. So we have now panties for daytime, nighttime. We also have a thong, we have a mensual swimsuit, uh, we have different colors, different types of panties, high-waisted, low-waisted. So it's really for every woman to find what is best for her.

Boys, Dads, And Open Conversations

Edit 11:20

As a mother of three, uh building a women's health brand, how has Aymer changed your conversation with your kids? You have two sons. Two sons, yeah, and one daughter. And one daughter.

SPEAKER_01 11:31

Yeah.

Edit 11:32

And I think this question might be also interesting uh from a boy's perspective, right? Yeah. So it's not only on women and um young women.

Juggling Motherhood And Leadership

SPEAKER_01 11:42

No, and it has to be on both. We made one mistake one day. It was uh I had a workshop at the EIS, which is the European International School, and I organized a workshop with the school, and we sent an invitation to all parents, but it was mother and daughter talk. And we had so many fathers complaining. They were like, why don't you open this conversation to us? Yeah, and so we never made that mistake again. So it was good because it made me realize that actually fathers also want to know about what's going on in their daughter life. And so that made me realize that when we were doing workshops now, even in international school, I'm always asking for the boys and the girls. And it's the same for my own family. So there is no taboo at home. They don't associate period to um something that is embarrassing, even my boys. Uh, I think it's part of life, which is amazing, and this is the cultural shift. And this is what I would like all the family to be um, let's say, to follow our path because to me it's what is important. Open the conversation, educate as well uh as much the boys as the girls, and they're very interested in it. I have a second story to tell. Uh, so it was with uh a workshop that we organized with the Australian International Schools, and it was for only high schools. And I say, Well, I want the boys and the girls, and they were between 16 to sometimes 18 years old. When so there was more than 150 boys and girls. When they arrived, the boys were sitting front row. I was like, what's going on? I mean, are they so interested in the subject? Yeah. And then so we organized always the quizzes because I want to interact with them and I just want it to be a boring conversation. So we had the quizzes with a lot of questions on sustainability regarding paths and tampons, but also on woman health and also on the uh, let's say the pain, the endometriosis, the urinary incontinence, and for all the question edits. I'm not lying. They were just raising their hands, and every time I was like asking them to answer, they had the right answers. And I was like, wow, that was to me, that was incredible. It was like we need to give the education as well to the boys, and we need to give them a liberty of speech, like to express what they think about this subject.

Edit 14:10

What is the earliest when you start this kind of type of education? What do you think?

Letting Timing Guide Entrepreneurship

SPEAKER_01 14:15

I started with one school uh in Vietnam with um elementary, and I can see it's very important because they they for them, I asked them what will be the words that come into their mind when it we talk about menstruation. And the one of the few words that came, but the first one was pain, fear, um, shame, uh, and blood.

Edit 14:42

So I think that tells a lot on the education we need to bring. AMER saves women time, less laundry, definitely. Yes, less waste, definitely. Uh, what's one way it's reshaped your own daily juggle?

Banishing Shame And Managing At Work

SPEAKER_01 14:58

It's hard because as a mother of three, uh, and then um let's say um company owner, it's really hard sometimes to switch from one side to the others. Um, but I think the most important, even though I have stress, high level of stress, um, I think my kids are always like, Mom, we're not the reason for your stress. So then, I mean, it stopped me right there. I'm like, oh, they're right. I'm bringing my problems home. So juggling is very uh very hard sometimes. Very, very hard. And also forcing myself not to finish something that I have in my mind and that I really want to do that.

Edit 15:38

And you go on with it. Yeah.

SPEAKER_01 15:40

Yeah. So so because of them, I made, I mean, they made me realize that yes, there's a time for everything. But when I'm at home with them, yeah, I need to leave my problem behind. So that is the most difficult. But I I think what I'm trying to do, and I do it pretty nicely now, is to have uh, let's say, a safe space at home. And they know it's an open, it's a place for open conversation. And they ask me about everything. It can be about menstruation, it can be about sexuality, it can be about um, I don't know, um, relationship, about uh grades, everything.

Edit 16:17

So I think there's no harsh uh borderline between your businesswoman hat and your mom hat, right?

Partnering With Allies And Data

SPEAKER_01 16:24

Because uh Yeah, I manage most of the company. So I give guidelines, I give KPIs, and uh and yeah, I think I think for kids, guidelines is everything. If they have rules, also if they have KPIs, they know that they have to reach certain level of grades, and and I can see it it brings discipline, consistency, um, ambitions. So yeah, I'm pushing sometimes a bit much, but I think they realize that it's how life works, clearly. And uh, and and yeah, and and I can see having um guidelines really helps, specifically with uh screen control. How can you manage that nowadays? I think my my older son is much more, I mean, he's he's he's a teenager now, so he's interesting in two friends, um maybe having a girlfriend, sports grades, so he doesn't have time anymore for a screen. But my youngest boy, it's harder.

Edit 17:24

It's harder, definitely. Uh, what was the biggest um corporate reflex you had to and learn when you stepped out uh to build AMUR uh on your terms?

Breaking Habit Barriers And Washing

SPEAKER_01 17:37

Um, this is a tough question. Because as an entrepreneur, you always want to succeed, you always want the best for your company. Sometimes you want to go too fast and you're burning some steps. But I think I learned the hard way that if doors don't want to open, then they just don't want to open. Either because they will never never open or it's just not the right time. And I was spending so much energy, and I I was like, I'm because I have this culture of not giving up. But sometimes it's not about giving up, it's just about taking another path. And I I learned it the hard way in four years, definitely. Yeah, yeah. And and some doors that you don't want to open four years ago opened without even any efforts three years after.

Edit 18:22

Yeah, it it must be depending on the timing as well.

SPEAKER_01 18:26

Yeah, yeah.

Edit 18:26

Very much.

SPEAKER_01 18:27

Yeah, very much. And I think everything happens for a reason. So when it's closed, it's closed.

Edit 18:32

If you could uh banish one myth about periods for women, partners, husbands, boys, girls, anyone, or the industry itself, what goes first?

How Period Underwear Works Daily

SPEAKER_01 18:44

That period are unpure. I think that would be the most important, and um and to live without shame, I think. Because so many girls also, and I've talked to so many when I was doing the workshop in private companies, they don't want to tell their boss that they are like heavily in pain, that they're and and like it's really hard for them to focus because this is so taboo, and and I think women we want to prove that we are equal to men. But I think it's not about being equal, it's about fact. Period can also be painful, and and it's more difficult to work consistently when you're under heavy pain. And and if we are able to talk about this with our boss, with our manager, and if he is educated also on that, then he can have a different way of managing uh his team. And I think this is so much, I mean, it will bring so much to the table. So opening our discussion on that is crucial in today's uh world, I think. Can you find partners for this mission? Uh, you mean men partners?

Edit 19:53

I mean, generally uh partners in order to um change this kind of mindset.

Cost And Longevity Math

SPEAKER_01 19:59

And uh well, women, it's easy. Uh, to have like other women that join me, uh, do workshops with me, join on the conversation. Also, gynecologists uh join me a few times on some workshop. Um, but I will say for a man leader, manager, it's harder.

Edit 20:18

Why is it much, much harder? They are not open maybe to these questions. No, and it's ignore it.

The Plastic And Waste Problem

SPEAKER_01 20:24

I I will say, yeah, kind of ignore it. It's like, oh, that's not my problem. You know, it's like um I'm managing a company, I'm not managing period. Um, but I think it's part of it. So um there is one also example of the um uh US national team, uh female soccer team that won the World Cup um a few years back. And basically they did the whole studies where they specifically tried to understand how menstruation could affect um training, diets, recovery, and there was like um specialists, doctors that surrounded them. The result is that they optimize training, they optimize recovery, they optimize diets. I mean, following the follicular um uh phase, the lutal phase, and the menstruation phase, the abolition phase, and what comes out of that, they won the world cup. So I think it's the same for a manager in a company. If they know how to manage a woman uh better, if they know what woman is going through, then they can manage also and they can optimize the work in in let's say on a on a monthly basis.

Edit 21:38

Definitely. And for for the woman, sketching her own amir in her notes app between bedtime stories, what's your tiniest rebellion uh recommendation? This is sometimes it's very hard because in in practice it's uh totally different compared to theory. Right?

Individual Choices That Scale

SPEAKER_01 22:00

Yeah. And the thing is, when I when I introduce this solution first, women are like, oh, this is great. And and yeah, I want to try.

Edit 22:09

But I don't have time for that.

SPEAKER_01 22:11

I don't like time, or it's just it happens one time per month. And too risky. Yeah.

Edit 22:15

To try it out.

Building Grit And Family Beliefs

SPEAKER_01 22:16

Exactly. So it is that so first they're like, but is it really gonna work? So sometimes they still are using path and tampon. And I'm like, what's the goal if you're still using a product that is bad for your health? And sometimes it's like, oh, I miss this time, so I will think it for the next cycle. And then they forget again. So it's like they find reason to postpone. But in reality, it's just changing a long-lasting habit. And also from Asia, from my experience, the most difficult part is the washing. They don't want to wash. They prefer to roll the pads, put it away, throw it away, and sometimes in the toilet, which is really, really bad, than taking the time to basically wear the underwear, be sure that it's working, and then wash it on the evening. I think the washing is the biggest issues. How does AML work in practice, tell me? So, in practice, let's say you know your periods are gonna come. You wear the menstrual underwear.

Edit 23:15

Let's say I'm very Which is just a simple underwear. Simple underwear.

Curiosity From Partners And Teams

SPEAKER_01 23:20

Very, very thin. You can barely see that this is a menstrual underwear. So you wear it in the morning, and then whenever your periods arrive, let's say it's arrived in the middle of this podcast, I'm not gonna run out and put on my pads. I'm just gonna stay there. I know I have my period underwear, so it just doesn't matter to me. My life is just normal, even if I'm on my period. And that changes everything. Because the use is just so much more comfortable and it's a peace of mind. And then on the let's say on the evening, when you come back from work, then what I do, I just take it with me under the shower, I rinse it. Whenever the water is clear, then I put it in the washing machine with my regular clothes. And that's as simple as that.

Edit 24:05

Wow.

Vision, Women’s Health Research, Hope

SPEAKER_01 24:05

And then you hang it to dry, which is no no dryer, which is something that can be also important to uh mention. And they last usually for three to five years. Wow. So it's a long time. So, yes, they're definitely more expensive than a pad or a tampon. But over time, after just a few months, you are breaking even, and after that, you're actually saving a lot of money. There's also studies that show that women in a lifetime who will spend approximately around 6,000 USD in a pad. 6,000? Yeah. Buying pads over 39 years of our life. If we buy 10 pounds, only 10 pounds, because some women are doing only 10 pounds because they don't like to see blood, then it's a product that is more expensive. And then since we put it in our veterinary, we want a quality that is the best, so we spend more money on it. So studies show that on average we spend 11,000 USD.

Edit 25:02

Wow.

SPEAKER_01 25:03

Which is yeah, which is a huge budget. And then for menstrual underwear, on an average, so it depends on brands, obviously, but it's around 4,000, which is a cheapest solution on the course, definitely.

Edit 25:16

And if you consider it about as a family, if you have one, two, three daughters, including you, it's absolutely worth it.

SPEAKER_01 25:25

Yeah, and then talking about sustainability, Edith, it's like it's crazy. I think people don't realize that we are four billion women on earth. We all menstruate, we are all creating waste that we don't want to create, but we have no choice, right? And I was shocked when I heard that pads and tampons are in the top 10 of plastic pollution in the world.

Edit 25:49

That is a shocking, shocking fact.

Closing And Community Call

SPEAKER_01 25:52

Yeah, and they cannot be recycled. I talked to many industrials, and pads and tampons are basically we stain when we use it. And it's only a three hours product, which is a totally disposable product that is of use for three hours only. So then cannot be recycled because of the bloodstain. So it's either being incinerated, worst case scenario is toilets, or it's being uh thrown away in landfills. So what do we do with this? And as a woman, for example, you and I, in our lifetime, we will use approximately 17,000 pads and tampons.

Edit 26:30

17,000. Yeah.

SPEAKER_01 26:32

It's a mundane.

Edit 26:33

It is.

SPEAKER_01 26:34

Yeah. And every year there is 200,000 tones. So one tone is one car. So imagine 200,000 tones of pads and tampons that are being thrown away. These are shocking numbers. Shocking numbers. And and I think, you know, so many times also I heard women saying, but you know, as an individual, there's nothing I can do. And I say, but as an individual, you are making a huge impact. If you change to uh, let's say cubs, that is also very sustainable or to menstrual underwear. So that is not true. It's not only governments, it's not only education that have to do something. It's not only leaders, it's us as an individual. We have to make the right choice.

Edit 27:22

If your kids inherit one belief about uh womanhood from watching you build this and uh the aimer, uh, what do you hope is it?

SPEAKER_01 27:32

Oh um, so many things I heard they learned about about it. But um I think it would be probably um believing in what you do, uh doing things with passion, um having a strong positive mental.

unknown 27:48

Okay.

SPEAKER_01 27:48

If you have that, if you have a positive mental, then even if you have downs, even if you have ups, you keep on doing it. And I think it's it's about that. Discipline, consistency, and everything is possible if you really believe in it.

Edit 28:05

Um if you could mention one small swep, any woman, woman can uh make tomorrow to feel more sublimated during her cycle, what would it be?

SPEAKER_01 28:15

To listen to their body, definitely. I think that's the most important. If you're in pain, you're in pain. I mean, there's nothing you can do. If you have mood swings, then yes, you have mood swings. I have a friend, she did something I think to me is unbelievable. So, in order for her husband to understand what phase she was going through, she printed the whole cycle and she put it on the on the fridge with all the faces, so menstrual menstrual faces, the follicular faces, the ovulation faces, and then all of the state that she's going through. And she put a magnet on wherever she is so that her husband can exactly know, you know, if you know this is sensible or if she can if he can speak freely. And so I think it's all about understanding each other, listening to each other, and supporting each other.

Edit 29:04

This is a quite uh scientific approach, yeah. What your friend did, right?

SPEAKER_01 29:09

Yeah, yeah, yeah. But she was tired of it. She was like, why can't you understand me?

Edit 29:13

Okay, let's have a takeaway also for uh men and husbands and partners. Yeah. What would you say to them?

SPEAKER_01 29:20

Well, I would say to them that they need to know what we're going through because being a woman is tough. It's really tough. Society expects so much from us. And and as a woman, we expect also so much of ourselves. We want to be equal to men, um, but we still have those things that we that we are so different. But we bring different things to the table, men and women. So if we understand each other better, then we can definitely work and build something that is stronger on the long term. So I think as a partner, husband, even brother, they should be curious.

Edit 29:58

How do you see yourself and Amir in 10, 15, 20 years' time?

SPEAKER_01 30:03

Oh, that's also a very good question. Well, I would hope that in Southeast Asia we become a leader in terms of trust, um, in terms of a company that is um that have a storytelling to say. Because as I say, obviously I want to survive, I want to sell. That's that's obvious because yeah, we need money to continue. But I think it's more about what we bring to the table. I think it's about the mission, I think it's about the care for women, for woman health as well. I saw, I spoke to so many medical centers, even in Singapore, in Vietnam, and they all say the same thing. Um, pelvic cancers is on the rise, breast cancers is on the rise, endocrine disruption is on the rise. And for how long? 30 years. So it's like there's a link. We know it, we all know it. So definitely spreading the words, talking about education, talking about better product, backups, mental underwear, and maybe new innovative product that will come back in the future. But this is definitely something that we need to talk more about. And when I see that in the world, the budget in terms of um uh research for women's health is so small, it's like we need to do much better. And I think one thing that I want to add in order to close this discussion is that I've been through up and downs in my life, uh, specifically since the last five years. And I want to say to every woman that is stuck somewhere, that feels trapped, um, that is afraid of losing everything, that it's possible. Yes, um, maybe they will have to give up on some things, but the freedom that they will get out of it is worse than anything else. And yes, they will start again, they will be successful again, they will meet new people again. So hope is there, and and they have to believe in themselves. So once you believe in yourself, then I believe everything is definitely possible.

Edit 32:05

So it's much better. Thank you so much for coming and joining me on the podcast.

SPEAKER_01 32:09

Yeah, thank you so much, Edith, for giving me a voice.

Edit 32:12

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