Make Yoga Your Business

Do You Really Need a Niche as a New Yoga Teacher?

Kye Episode 2

Let’s talk niching down—because I know it’s one of the most confusing (and sometimes scary) parts of starting your yoga business.

In this episode, I’m breaking down what a niche actually is, how to find yours, and why having one isn’t about boxing yourself in—it’s about building real momentum.

If you’ve ever said:

  • “I don’t want to exclude anyone.”
  • “I just want to help everyone feel better.”
  • “What if I choose the wrong niche?”

…then this episode is for you.

Here’s what we’ll cover:

  • Why finding your niche is essential to growing your yoga business in 2025
  • The biggest myths keeping yoga teachers from niching down
  • How to figure out who you’re really here to serve (and what problem you help solve)

Whether you teach vinyasa, yin, sound healing, or something totally unique, this episode will help you get way more clear—and attract the right students with way less effort.

Hit play, take notes, and let’s get you rooted in your niche.

People on this episode