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The Physician Business Podcast
The Physician Business Podcast is your weekly resource for building, growing, and sustaining a profitable private medical practice—without burning out.
Hosted by Amanda Sabicer, an MBA graduate with healthcare experience and over a decade of experience working with startups, talks on the podcast specifically to physicians who want to leave corporate medicine and launch or scale their own independent clinics.
Each episode covers practical business strategies, private practice management tips, and mindset tools to help you create a successful, burnout-free clinic. We dive into topics like entrepreneurship, physician burnout, clinic operations, human resources, and bookkeeping.
🎙️ Weekly episodes
💼 Built for private practice physicians
🩺 Focused on sustainability, profit, and freedom
Whether you're planning to leave your job, already running a clinic, or somewhere in between—this podcast gives you the real-world tools to thrive as an independent physician.
Disclaimer: This podcast is for educational purposes only.
The Physician Business Podcast
You’re Not Bad at Marketing—You’re Thinking About It Wrong (ClinicFounder Series)
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If marketing your practice feels uncomfortable, confusing, or overwhelming… you’re not alone.
And more importantly—your job is not to confuse your discomfort doing marketing with a belief that you are bad at marketing.
In the latest episode of our Clinic Founder Series, Dr. Matthea Rentea and I unpack one of the biggest challenges women clinicians face when starting and growing their own practices: the belief that they don’t know how to market themselves.
Our clients usually arrive thinking that they just need some marketing tactics. But in reality, the issue often isn’t the tactics. Or even the strategy.
It’s how marketing is being perceived - by themselves and by others.
In our conversation, we explore what comes up in real time when clinicians are asked to share their value proposition, talk about their clinic, and show up more consistently (particularly on social media). Clinicians’ desire to spread the word about their clinics clashes with the discomfort, confusion, hesitation, and even resistance that emerges when it is time to do marketing.
In the episode, we talk about:
• Why marketing feels so unnatural for many clinicians
• The difference between “selling” and communicating your value
• What’s really underneath the resistance to being visible
• How overthinking and perfectionism slow down growth
• The mindset shifts that make marketing feel more authentic and sustainable
This episode isn’t about giving you more tactics or even a fresh strategy.
It’s about helping you shift your mindset about marketing. To start to see marketing differently—so it feels less like something you have to force, and more like a natural extension of your mission and the work you already care deeply about.
If you’ve been holding back from putting yourself out there or struggling to grow your practice, this conversation will help you understand why—and what to do next.
References
Join the Female Founders Accelerator waitlist and be the first to find out when the next cohort opens in the second half of 2026. Interviews for the next round will be starting soon. And for those who haven’t started a clinic yet, reach out to us now so we can help you prior to the next cohort opening up so that you participate. If you are considering this program at all, this is your sign to get on the waitlist!
Book a free discovery call today to learn more about how to work 1:1 with Amanda.
To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.
Applications for the next cohort of the Female Founders Accelerator are being accepted! The Female Founders Accelerator program is a 10-month high-touch, small group clinic business program designed specifically for female clinicians looking to start and scale their own practices. You can learn more about the Female Founders Accelerator program by visiting www.amandasabicer.com/femalefounders. We'd love to see you inside!