The Physician Business Podcast

The Sales Conversation Every Physician Needs to Master

Amanda Sabicer Season 1 Episode 53

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 15:09

**Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.**

Credit card out, ready to sign, completely sold on a new doctor... and then I put the card away.

I spend my days coaching physicians on how to win patients, so when I went shopping for my own direct primary care doctor recently, the tables turned. 

I narrowed it down to two physicians, both kind and qualified, but only one made me feel ready to move forward. The difference? One small but decisive moment in the sales conversation.

If you've ever wondered whether prospective patients are saying no because of your price, your branding, your website, or your booking page, this story will make you rethink what actually closes the decision.


References

Want to join a premium, 10-month immersive experience exclusively for female clinician entrepreneurs ready to scale without sacrifice? Enrollment is now open for the next round of The Female Founders Accelerator, starting in September.

Download my free guide 6 Steps to Opening a Clinic here!

Book a free discovery call today


Audio Stamps

[00:50] [The decision] Amanda was ready to sign up with a direct primary care doctor, then changed her mind. This episode explores why.

[03:00] [The role of marketing] How each clinic's website and social media earned the meeting but didn't win her decision. 

[05:18] [The meet-and-greet] Why these calls are really sales conversations, and what she expected from them.

[05:59] [What set them apart] How each doctor responded when Amanda raised her complex medical needs, and why that response made the decision. 

[10:33] [Yes energy] Why "willing to help" isn't enough, and what certainty actually sounds like. 

[12:14] [Advice for physicians] Three things to do in your next meet-and-greet.

[13:30] [Female Founders Accelerator] Enrollment is open for September — grow faster, get focused, and stop figuring it out alone. 

To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

Applications for the next cohort of the Female Founders Accelerator are being accepted!  The Female Founders Accelerator program is a 10-month high-touch, small group clinic business program designed specifically for female clinicians looking to start and scale their own practices. You can learn more about the Female Founders Accelerator program by visiting www.amandasabicer.com/femalefounders.  We'd love to see you inside!