The Physician Business Podcast

Clinic Strategy 101: Understanding the 5 Market Forces Shaping Your Clinic’s Success

Amanda Sabicer Season 1 Episode 55

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 31:55

**Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.**

You opened your clinic to practice medicine differently, but now you’re staring at a crowded market, rising costs, unpredictable competitors, and patients who have more options than ever.

In this episode, I’m taking you on a trip down memory lane to my very first day of business school, where I was introduced to Porter’s Five Forces. Yes, it sounds a little nerdy, but this framework can completely change the way you think about your clinic.

We’ll look at the five forces shaping your business right now. More importantly, we’ll talk about how to use them to spot where you’re vulnerable, where you have leverage, and how to position your clinic with more clarity and confidence.

References

Want to join a premium, 10-month immersive experience exclusively for female clinician entrepreneurs ready to scale without sacrifice? Enrollment is now open for the next round of The Female Founders Accelerator, starting in September.

Download my free guide 6 Steps to Opening a Clinic here!

Book a free discovery call today


Audio Stamps


[00:50] [Strategy isn't just for big companies] Why strategic frameworks help you build and grow your clinic.


[01:43] [Introducing Porter's Five Forces] A quick intro to Michael Porter and the framework that shifts success from working harder to designing a business built to win. 


[04:38] [Force #1: Competition] Competing against similar offerings and why your niche keeps you from being commoditized on price. 


[08:54] [Force #2: New entrants] How easily new clinics can open near you, and why fresh competition can grow the market instead of splitting it.


[15:46] [Force #3: Suppliers] The power your supply chain holds, and why early dependencies become leverage against you. 


[20:22] [Force #4: Bargaining power of buyers] How much pricing power customers have, and how insurance distorts it in healthcare. 


[26:10] [Force #5: Substitutes] The other ways patients can solve the same problem without you. 


[28:10] [Putting the framework to work] How to rate each force, find where you're vulnerable, and turn the framework into an intentional plan.

To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.