Cool Talk with Hartzell's | Your HVAC Questions, Answered!

The Real Cost of Geothermal in 2026

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HOST A: Here is the conversation nobody wants to have out loud at the kitchen table. You hear the word geothermal and your gut does two things at the same time. First gut reaction, oh that sounds fancy and efficient. Second gut reaction, that sounds like it costs a hundred thousand dollars and I am never doing that. HOST B: Right, and the truth lives somewhere between those two reactions, and almost nobody puts a real number on it.

I'm Dave Hartzell at Hartzell's Heat & Air in Kingfisher, Oklahoma. 45 years in the trade, Master HVAC license. On Cool Talk I cover the stuff central Oklahoma homeowners actually need to know about heat, air, and indoor air quality.

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The Invisible Home Upgrade

SPEAKER_01

Imagine paying um thirty thousand dollars to have a massive drilling rig just completely tear up your beautifully landscaped backyard.

SPEAKER_00

Yeah. It's intense.

SPEAKER_01

Right. And knowing you will literally never see the machinery you just bought once the grass grows back. I mean, that is the raw, unglamorous reality of residential geothermal energy. Trevor Burrus, Jr.

SPEAKER_00

It really is. It completely shatters our, you know, normal expectation of what a home improvement project actually looks like.

SPEAKER_01

Yeah, for sure.

SPEAKER_00

Because usually you buy a premium appliance, they wheel this shiny metal box into your kitchen or out onto your patio, and you can point at it.

SPEAKER_01

Right. You can show your friends exactly where your money went.

SPEAKER_00

Exactly. But geothermal, on the other hand, is basically an invisible infrastructure project disguised as an air conditioner.

SPEAKER_01

Aaron Powell, which brings us to our mission for today. So welcome to the deep dive, everyone. We are taking the glossy, heavily photoshopped marketing brochures off residential geothermal energy.

SPEAKER_00

Stripping it all the way down.

SPEAKER_01

Yep. And we are looking at the raw, real-world numbers as they stand right now in 2026.

SPEAKER_00

And for this analysis, we are pulling from a really fantastic boots on the ground transcript from a show called Cool Talk with Hartzalls.

SPEAKER_01

It's a great source.

SPEAKER_00

It really is. It features hard data from an Oklahoma contractor named Dave Hartzall, and it's layered with some great insights from Climate Master Homeowner News.

SPEAKER_01

So when you hear the word geothermal, your gut probably does two things simultaneously. First, you think about hot springs or like volcanoes.

SPEAKER_00

Right, naturally.

SPEAKER_01

And you assume it must be this incredibly eco-friendly thing. But second, you assume it sounds like a luxury that costs, I don't know, $100,000.

SPEAKER_00

Which effectively locks out normal homeowners. Yeah.

SPEAKER_01

Exactly.

SPEAKER_00

And that tension, right, between wanting this elegant green solution and then just staring down the barrel of a standard household budget, that is the central conflict for anyone looking into this tech today.

SPEAKER_01

Okay, let's unpack this because we are going to find out exactly what it costs to install a standard three to five ton system today.

SPEAKER_00

Yeah, let's get into the numbers.

SPEAKER_01

But actually, just to clarify for you listening, because the word ton always throws people off when we talk about air conditioning. We aren't saying contractors are dropping an 8,000-pound piece of metal into your basement.

SPEAKER_00

No, definitely not. A ton in the HVAC world simply measures how much heat the system can move in an hour.

SPEAKER_01

Right.

SPEAKER_00

Specifically, it's 12,000 BTUs. So a four-ton system is just moving 48,000 BTUs of heat.

SPEAKER_01

Which is pretty standard, right?

SPEAKER_00

Yeah, that's the standard capacity required to keep like a mid-sized single-family home perfectly comfortable.

SPEAKER_01

Got it. And to be completely clear to our listener, we aren't looking at theoretical, best case scenario, brochure numbers here. We are looking at real quotes based on a typical single-family home in Kingfisher County, Oklahoma.

SPEAKER_00

Aaron Powell Kingfisher County serves as the perfect test case. It really grounds our entire discussion in reality.

SPEAKER_01

Oh, absolutely.

SPEAKER_00

Because we aren't dealing with hypotheticals drawn up in some corporate office. We are dealing with actual dirt, brutal weather swings, and actual utility companies.

SPEAKER_01

Right. The real world. So let's just look at the raw invoice before we even talk about whether this massive investment is actually worth the money.

SPEAKER_00

Yeah,

What The Turnkey Price Includes

SPEAKER_00

you need to understand what you are actually buying first.

SPEAKER_01

Exactly. A turnkey residential geothermal install on a typical Kingfisher home before a single rebate is applied ranges wildly from $25,000 to $40,000.

SPEAKER_00

That is a staggering number. But that turnkey number covers a massive amount of labor and equipment.

SPEAKER_01

Okay, what does that actually include?

SPEAKER_00

It includes the indoor unit, the expansive loop in the yard, the desuperheater for hot water, all the electrical work, the permits, and the final commissioning.

SPEAKER_01

Okay, I have to pause on the word desuperheater because that sounds like a comic book weapon.

SPEAKER_00

It kind of does.

SPEAKER_01

But in reality, it's like one of the most brilliant parts of the system.

SPEAKER_00

Oh, it's genius.

SPEAKER_01

Imagine running your air conditioner all summer, and instead of just throwing all that heat from your living room out into the atmosphere, the desuperheater captures that waste heat.

SPEAKER_00

And pumps it directly into your water heater.

SPEAKER_01

Yeah. Yes. You essentially get free domestic hot water for months just by cooling your house.

SPEAKER_00

It is a stunning piece of efficiency. You are recycling energy that would otherwise just be completely wasted.

SPEAKER_01

But even with cool tech like that, I still have to push back on that initial price tag. I mean, $25,000 to $40,000 is a massive range.

SPEAKER_00

It's huge.

SPEAKER_01

That's a $15,000 swing. Wait, $15,000 just to bury some plastic pipes. I can buy a cop-of-the-line traditional AC for half that.

SPEAKER_00

Right. It sounds crazy.

SPEAKER_01

What exactly is happening in that dirt that justifies the price of a compact car? Am I just paying tens of thousands of dollars for mud?

SPEAKER_00

What's fascinating here is exactly what makes up that premium. The

The Ground Loop Cost Driver

SPEAKER_00

biggest cost variable, the singular thing that swings that price tag by $15,000 is the loop. The loop. Yeah, the loop is the heart of the system. It is the component that actually makes a geothermal system, well, geothermal.

SPEAKER_01

Because I think a lot of people picture this technology as just a super fancy furnace sitting in a closet somewhere.

SPEAKER_00

Right. But the furnace part is actually secondary to the physics happening out in the yard. Okay. The loop is a massive closed circuit of incredibly durable polyesthylene pipe. It's filled with a mixture of water and a little antifreeze, and it just runs out under your lawn.

SPEAKER_01

Just buried out there.

SPEAKER_00

Buried out there. It continually exchanges heat with the earth and circulates back to the house. And the science of why this is necessary is brilliant.

SPEAKER_01

How so?

SPEAKER_00

Well, if you dig just six feet underground in Kingfisher, Oklahoma, the earth sits at a constant, completely stable temperature of 55 to 60 degrees year-round.

SPEAKER_01

Which doesn't sound that crazy until you put it into the context of extreme weather.

SPEAKER_00

Exactly.

SPEAKER_01

I actually like to think of the system as a thermal cheat code. Unlike a regular AC that has to fight whatever chaotic weather is happening outside, a geothermal system is just coasting on that stable underground temperature.

SPEAKER_00

Right. Think about the pure physics of August in Oklahoma. It's 104 degrees outside. A traditional air conditioner has to take the heat from inside your living room and try to force it into that 104 degree air.

SPEAKER_01

It's fighting an uphill battle.

SPEAKER_00

A massive uphill battle. It consumes massive amounts of electricity just to make the transfer happen. But your geothermal loop.

SPEAKER_01

The thermal cheat code. It is infinitely easier to push heat into a cool 55-degree space than a boiling 104-degree space.

SPEAKER_00

And the mechanism works the exact same way in reverse. In January, when a brutal winter storm rolls through and it's, say, 12 degrees outside, a traditional heat pump is desperately trying to squeeze whatever microscopic amount of heat it can out of that freezing air. But your geothermal loop is pulling heat out of ground that is 40 plus degrees warmer than the winter air.

SPEAKER_01

So the loop is doing all the heavy lifting for the entire house. But let's get back to my skepticism about that $15,000 price swing. Why the massive variation just for putting these pipes in the ground?

SPEAKER_00

It all comes down to the two different installation methods, which are dictated entirely by the reality of your specific property.

SPEAKER_01

Okay, so what's the first option?

SPEAKER_00

The first option is a horizontal loop. This involves bringing in a backhoe and trenching five or six feet down across a wide flat backyard.

SPEAKER_01

Got it.

SPEAKER_00

If you have the sprawling space for it, a horizontal loop on a typical Kingfisher house runs roughly six to ten thousand dollars.

SPEAKER_01

Okay, so six to ten grand is a big chunk of change, but it keeps you closer to the $25,000 end of that total install range we talked about.

SPEAKER_00

Right.

SPEAKER_01

It feels painful but manageable.

SPEAKER_00

But what if you live on a tiny lot? Or what if your soil is full of dense, impenetrable rock? You can't just dig a shallow trench.

SPEAKER_01

That makes sense. What do you do then?

SPEAKER_00

You are forced to go with a vertical loop. This means bringing in an industrial drilling rig to bore holes 200 to 300 feet straight down into the earth.

SPEAKER_01

Let me stop you right there because the phrase 300 feet is hard to conceptualize.

SPEAKER_00

It's deep.

SPEAKER_01

For you listening, think about a standard commercial office building. 300 feet is the equivalent of taking a 30-story skyscraper and drilling it straight down into your front lawn.

SPEAKER_00

It is wild.

SPEAKER_01

The sheer magnitude of that operation is staggering.

SPEAKER_00

It's a massive engineering undertaking. And because it requires heavy, specialized machinery, significant labor, and extra time, a vertical loop can run $12,000 to $20,000. Wow. And that depends entirely on how many of those deep bores your home requires.

SPEAKER_01

Suddenly the massive swing makes total sense. You start with a $30,000 horizontal job, the contractor hits a layer of solid limestone, you have to swap to a vertical loop, and you are immediately pushing $38,000 or $40,000.

SPEAKER_00

Yep.

SPEAKER_01

You are literally paying a premium for the difficulty of your own dirt.

SPEAKER_00

You are paying for the geology of your property.

SPEAKER_01

Yeah.

SPEAKER_00

But if we connect this to the bigger picture, there is a massive hardware advantage to this setup that offsets a significant portion of that initial financial pain.

SPEAKER_01

Oh, really?

SPEAKER_00

Yeah, because the subterranean loop is doing all the hard work outside, the actual indoor equipment, like the Climate Master Geolite unit mentioned in our source material.

SPEAKER_01

The furnace part.

SPEAKER_00

Right. It gets to live an incredibly sheltered life.

SPEAKER_01

It's just sitting in a perfectly climate-controlled mechanical room in the basement or a closet.

SPEAKER_00

Exactly. It is sealed indoors, operating in a comfortable 60-degree environment year-round, rather than baking in the sun during a hundred-degree Oklahoma summer or taking on ice in a winter storm.

SPEAKER_01

That makes a huge difference.

SPEAKER_00

There is no outdoor condenser unit for the dog to pee on, no fan blades exposed to hail, no metal coils rusting in the rain.

SPEAKER_01

That's a great point.

SPEAKER_00

This massive reduction in thermal stress and elemental exposure means these indoor units boast a 20-plus year lifespan.

SPEAKER_01

Okay, so the tech is solid, the physics make absolute sense, and the lifespan is phenomenal.

SPEAKER_00

Right.

SPEAKER_01

But we are still staring at a piece of paper with a number that can easily approach $40,000 for a vertical install. How does anyone actually afford this?

SPEAKER_00

It's tough.

SPEAKER_01

I mean, $40,000 is the price of a luxury car.

SPEAKER_00

This is where the financial landscape has drastically shifted, and where you, as a homeowner exploring this option, need to be hyper-vigilant.

The Tax Credit Cliff In 2026

SPEAKER_01

Here's where it gets really interesting. Because if you've looked into geothermal any time in the last decade, contractors soften the blow of that $40,000 invoice by dangling a massive federal tax credit in front of you.

SPEAKER_00

They sure did.

SPEAKER_01

But here is the stark warning from Dave Hartzell. The 30% federal tax credit, known formally as Section 25D, expired on December 31st, 2025. It is entirely gone.

SPEAKER_00

This point cannot be overstated. If you are sitting at your kitchen table in 2026 and a contractor is trying to sell you a geothermal system by quoting a 30% federal tax credit, Hartzell's advice is clear.

SPEAKER_01

What does he say?

SPEAKER_00

They are either horribly misinformed about current tax law or they are actively lying to you just to win a sale.

SPEAKER_01

It is a terrifying trap. You sign a contract thinking you're getting $12,000 off a $40,000 bill only to find out from your accountant in April that you owe the full amount.

SPEAKER_00

A total nightmare.

SPEAKER_01

So with the federal government completely stepping away from residential subsidies, what is the solution? How are people making the math work without Washington footing a third of the bill?

SPEAKER_00

Well, the financial focus has shifted entirely away from the federal level and down to local utility rebates.

SPEAKER_01

Okay.

SPEAKER_00

And what is truly fascinating here is just how hyperlocal this incentive structure has become. The federal safety net vanished, so your entire financial strategy depends entirely on exactly which utility company logo is stamped on the meter spinning on the side of your house.

SPEAKER_01

But why would a local utility company be willing to hand a homeowner thousands of dollars to install a fancy air conditioner? It almost sounds like a scam.

SPEAKER_00

It does, but you have to look at the motivation of the utility providers. They do not care about lowering your personal monthly electric bill.

SPEAKER_01

Obviously not.

SPEAKER_00

They care about managing peak demand on their grid. Picture a sweltering Tuesday in August. Everyone in the state gets home from work at five o'clock and cranks their traditional air conditioners.

SPEAKER_01

Oh, right. And the power grid suddenly screams under the massive spike in electrical load. And if the grid can't handle it, they face rolling blackouts or they are forced to fire up peaker plants.

SPEAKER_00

Which are incredibly expensive.

SPEAKER_01

Yeah. They're essentially backup power stations that are just hugely inefficient to run.

SPEAKER_00

Yes. So for a utility company handing you $4,000 to install a highly efficient geothermal system that barely sips electricity during that five o'clock rush, that's a bargain. Wow.

SPEAKER_01

Yeah.

SPEAKER_00

It saves them from having to build billion-dollar power plants to handle summer spikes.

SPEAKER_01

That makes perfect sense. So let's look at the specific Oklahoma utility examples from the source material to see how local this gets. OGE pays a very solid $1,000 per ton of capacity. Simmer and Electric pays a flat $600 across the board, regardless of size. OEC pays a sliding scale between $400 and $700, depending on the specific equipment you install.

SPEAKER_00

Your neighbor living a mile down the road could secure a radically different rebate just because they are hooked up to a different localized grid.

SPEAKER_01

And then there's Seek Energy. According to the source, Seek Energy pays a massive $2,000 per ton.

SPEAKER_00

It's huge.

SPEAKER_01

It's capped at a maximum payout of $24,000, but that is an enormous financial incentive. On a standard five-ton system, that's $10,000 knocked right off the top of the invoice.

SPEAKER_00

It is a game-changing amount of money. But there's a massive catch, and it perfectly highlights how careful you have to be with this hyper-local landscape.

SPEAKER_01

What's the cash?

SPEAKER_00

Seek Energy serves 10 counties in western Oklahoma. Kingfisher County, where our baseline home is located, is not one of them.

SPEAKER_01

Oh wow. So if a smooth-talking contractor comes to a house in Kingfisher and casually mentions that massive Seek Energy rebate to make their $40,000 quote look palatable.

SPEAKER_00

They are dangling incentives that legally do not apply to that homeowner.

SPEAKER_01

That's a raw deal.

SPEAKER_00

It is. It's a calculated tactic to win the sale, but ultimately lose the trust of the client. You have to independently verify exactly what your specific utility provider offers.

SPEAKER_01

Okay, let's run a real-world mathematical example so you listen can actually feel how this

Real Rebate Math For Oklahoma Homes

SPEAKER_01

shakes out. Let's assume you have a typical house. You get a mid-to-high-level four-ton system installed, you have a sprawling flat yard, so you get the cheaper horizontal loop.

SPEAKER_00

Sounds good.

SPEAKER_01

The initial turnkey cost on the invoice comes to $32,000.

SPEAKER_00

Aaron Powell And for this scenario, let's assume you have an OG and E meter attached to your home.

SPEAKER_01

Perfect. So we take that $32,000, we subtract the OGE geothermal rebate, which is $1,000 a ton for a four-ton system, giving us a $4,000 discount. Right. Then our source notes there is an additional $1,500 rebate from OGE if this qualifies as a total HVAC swap. So subtract another $1,500.

SPEAKER_00

Which brings the true out-of-pocket net cost to the homeowner down to $26,500.

SPEAKER_01

$26,500. It is certainly better than the initial $40,000, but it is still a massive investment of capital.

SPEAKER_00

Absolutely.

SPEAKER_01

The natural next question is the one every homeowner ultimately faces before signing a check that big. Does spending that much money actually pay for itself over time?

SPEAKER_00

This raises an important question because calculating the payback period on geothermal is absolutely not a one-size-fits-all equation. The math is incredibly squishy.

SPEAKER_01

Squishy is the perfect word for it. Let me pose a highly skeptical scenario on behalf of the listener. Let's say I have a perfectly fine five-year-old high-efficiency air conditioner. It works. The house is perfectly cool in the summer and warm in the winter. Why would I ever voluntarily tear up my beautiful landscaping and drop $26,000 on this project?

SPEAKER_00

The blunt answer. You shouldn't.

SPEAKER_01

Really?

SPEAKER_00

Yeah. And this is exactly where honest contractors separate themselves from desperate salesmen. The payback math entirely depends on what existing infrastructure you are replacing.

SPEAKER_01

So I imagine if I'm running an old rattling propane furnace from the 1990s, I'm probably the ideal candidate for this, right?

SPEAKER_00

Oh, 100%.

SPEAKER_01

Because I'm already bleeding money every single winter just to keep the house at 68 degrees.

SPEAKER_00

You hit the nail on the head. The best candidates are homeowners replacing an archaic propane furnace paired with a tired, inefficient AC unit. Propane is notoriously expensive and subject to wild market fluctuations. If you swap that old fuel-heavy dual system for geothermal, our source notes you might save between $1,200 and $2,000 a year on energy costs alone.

SPEAKER_01

$2,000 a year in pure savings. That is real money staying in your checking account.

SPEAKER_00

It is substantial. And when you factor those annual savings against the $26,000 net cost, you are looking at a simple payback period of roughly $12 to 18 years.

SPEAKER_01

Wow. Okay.

SPEAKER_00

After that period, every dollar saved is pure profit. It also makes incredible financial sense if you are building a brand new home.

SPEAKER_01

Why is that?

SPEAKER_00

Because you can roll the cost of the yard loop directly into your 30-year mortgage, making the monthly premium increase virtually unnoticeable.

SPEAKER_01

Oh, that makes a ton of sense.

SPEAKER_00

Or, you know, if your existing system is completely dead and you'd be forced to spend $15,000 on a standard replacement tomorrow anyway.

SPEAKER_01

The premium to step up to geothermal is much smaller in that emergency scenario. So if you are bleeding money on propane, building from scratch, or forced to write a massive check for a dead system anyway, taking the leap makes incredible sense.

SPEAKER_00

It really does.

SPEAKER_01

But what about the bad candidates?

SPEAKER_00

Going back to your earlier scenario, replacing a perfectly good five-year-old high-efficiency system.

SPEAKER_01

Yeah.

SPEAKER_00

If you rip that out for geothermal, your energy savings are going to be drastically smaller, maybe only $600 to $1,000 a year.

SPEAKER_01

Because the system you were already running was already doing a pretty decent job managing the electric bill.

SPEAKER_00

Exactly. And saving only $600 a year means your payback period stretches to 25 years or more. Ouch. From a pure financial perspective, locking up that much capital for a quarter of a century just doesn't make sense.

SPEAKER_01

The source material actually gets really specific about this. They essentially provide a do-not-buy list.

SPEAKER_00

Yes, they do.

SPEAKER_01

These are specific scenarios where geothermal is just a terrible idea, and an honest contractor should look at your house and tell you to walk away.

SPEAKER_00

For instance, if you have a very small rocky lot, you do not have the square footage for a cheap horizontal trench. And the dense rock makes drilling those vertical bores incredibly slow and expensive. Right. The loop cost will completely blow your budget out of the water before the equipment even arrives.

SPEAKER_01

Or, and I found this psychological aspect really interesting, if you are planning to sell the house in the next three to five years. Oh yeah. Picture a young couple touring your house. They walk into the kitchen, see the gleaming quartz countertops, and their eyes light up.

SPEAKER_00

Naturally.

SPEAKER_01

Then the realtor takes them to the backyard, points at a patch of perfectly normal looking grass, and says, Hey, there is $30,000 of thermal capability buried under there. The buyers are just going to blink at them.

SPEAKER_00

Totally. The general buyer pool values the aesthetic and the immediate. They see a thermostat on the wall, and as long as cold air comes out of the vents, they check the HVAC box in their minds. They do not fully understand the technology yet, so you are not going to get that $26,000 premium back in your asking price. Buyers see a working AC, they do not necessarily assign a premium value to the underground thermal cheat code.

SPEAKER_01

And the final item on the do not buy list relates to your existing ductwork. If the ducts running through your attic are undersized, leaking air into the insulation, or just generally in bad shape.

SPEAKER_00

Which is pretty common, honestly.

SPEAKER_01

Right. Putting a premium geothermal unit in the basement will not magically fix your house. You have to spend thousands of dollars fixing the ductwork before the system can actually deliver on its efficiency promises.

SPEAKER_00

It is a holistic ecosystem. Putting a state-of-the-art million-dollar engine into a car with four flat tires is not going to win you a race.

SPEAKER_01

Great analogy. So what does this all mean? We've stripped away the glossy marketing, we've looked at the reality of dead federal tax credits, we've explored the bizarre world of hyper-local utility rebates, and we've walked through the brutal reality of the payback math.

SPEAKER_00

It's a lot to consider.

SPEAKER_01

It is. But the core message for you listening is this surviving the geothermal sales pitch in 2026 requires actively ignoring brochure numbers. You need three real things. Right. You need a real mathematical load calculation of your specific home, a real loop assessment of your specific BERT, and a real check of your specific utility meter.

SPEAKER_00

It is the ultimate custom installation project. It demands surgical precision up front so you aren't financially surprised on the back end.

SPEAKER_01

But before we wrap up this deep dive, I want to leave you with one final lingering concept to chew on.

Treating The Loop Like Infrastructure

SPEAKER_00

Okay.

SPEAKER_01

We talked earlier about how the indoor unit, because it's sheltered from the weather, lasts for 20 plus years.

SPEAKER_00

Yeah.

SPEAKER_01

But we barely touched on the lifespan of the loop itself.

SPEAKER_00

The polyethylene pipe buried deep in the dirt.

SPEAKER_01

Exactly. Once that loop is in the ground, it essentially lasts forever. It doesn't rust, it doesn't degrade, it just sits there exchanging heat with the earth decade after decade.

SPEAKER_00

He's incredibly durable.

SPEAKER_01

So given that the loop is a permanent fixture, should we stop thinking of geothermal as an appliance upgrade altogether?

SPEAKER_00

That is a fascinating perspective. It challenges the entire financial model of how we view home improvements.

SPEAKER_01

Maybe we need to stop comparing it to buying a stainless steel refrigerator and start treating the subterranean loop like a permanent piece of home infrastructure. Oh, I like that. You don't calculate the payback period on your home's concrete foundation. You don't ask what the return on investment is for your indoor copper plumbing?

SPEAKER_00

Right, because they are fundamental permanent parts of the property that make the house livable.

SPEAKER_01

Exactly. If the loop outlasts you, your kids, and the next three generations of indoor heat pumps, is it time we fundamentally change how we value it?

SPEAKER_00

It completely reframes the initial sticker shock when you realize you are buying a permanent generational upgrade to the earth beneath your home.

SPEAKER_01

It changes the whole conversation. Well, thank you for joining us as we unpacked the real unvarnished numbers behind geothermal energy in 2026. It's been great. You are walking away with an expert level understanding of what it really takes to harness the temperature of the earth. Keep questioning the brochure numbers, and we'll see you on the next deep dive.