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I Have Some Questions...

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I Have Some Questions...

006: What The F Is Accountability?

June 09, 2025 • Erik Berglund

🎙️ Episode Snapshot

In this no-BS episode, Erik breaks down a word that everyone uses but few truly understand: accountability. Born from a career-defining moment when he couldn’t answer the question in a final interview, Erik shares the story that sparked his obsession with this misunderstood leadership cornerstone. He unpacks the real definition of accountability, why most leaders default to consequences instead of coaching, and how to build a culture where expectations are clear, feedback is proactive, and accountability is transformational.

❓The Big Question

What does it actually mean to be accountable and how do you create that in yourself and others?

💡 Key Takeaways

Accountability is not perfection. It’s a process of owning, communicating, diagnosing, and solving.
True accountability happens before the deadline, not after it.
Consequences ≠ accountability. You can have accountability without punishment.
Holding someone accountable is a conversation, not a confrontation.
To get accountability, you must first set expectations that include clarity, confirmation, and commitment.

🧠 Concepts, Curves, and Frameworks

The 5 Steps of Accountability:
1. Do what you said you'd do.
2. If you can’t, proactively communicate before the deadline.
3. Self-diagnose the failure—what broke down?
4. Solve for the future—what will you do differently?
5. Finish the job—take corrective action and communicate the next step.
The Accountability Conversation: Ask questions that guide people through these 5 steps.
Set-Up for Accountability:
- Clarity: What’s the goal?
- Confirmation: What’s your plan?
- Commitment: When will you start or finish?
- Consent: How can I hold you accountable?

🔁 Real-Life Reflections

Erik revisits the gut-punch of a job interview that he didn’t get because he couldn’t clearly define how he held people accountable.
He shares the evolution of his thinking: from vague expectations and blame to crystal-clear frameworks that create buy-in and growth.

🧰 Put This Into Practice

Use the “When Did You Realize?” Question: This single prompt can transform reactive excuses into proactive awareness.
Don’t just assign, ask for their plan. Make sure people tell you how they’ll meet your expectations.
Make accountability normal. Use neutral, curious tone and open-ended questions to de-escalate defensiveness.
Always ask: “How can I hold you accountable to that?” It changes everything.

🗣️ Favorite Quotes

“Doing what you said you’d do is only step one. The real question is: What do you do when you don’t?”

“We’ve confused accountability with consequences. They are not the same thing.”

“Clarity is kindness, but confirmation is power. Get them to say it back to you.”