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I Have Some Questions...
Most people know the headline of a leader’s story. Few know the path it took to get there. This podcast goes beyond titles, book launches and business wins, to explore the lived journey behind the thought leader.
Through deep, unhurried conversations, we uncover the moments that shaped them—the doubts, pivots, convictions, and quiet breakthroughs that built their body of work.
Each episode features authors, coaches, executives, and bold thinkers who have forged their own path. Instead of rehearsed talking points, they’re invited into a space where thoughtful questions unlock something more human. The result is a layered conversation that reveals not just what they preach, but how they became the kind of person who can teach it.
Because we believe the best stories aren’t always told—they’re revealed. And when brilliant people are given the right questions and the room to answer them fully, what emerges is insight you can feel, frameworks you can apply, and a deeper understanding of what it truly takes to lead, create, and contribute at a meaningful level.
I Have Some Questions...
194: Quinn Rose: "What Really Makes Journalism Worth Trusting In The Triple-Check Era?"
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Quinn Rose challenges the idea of objective journalism and reframes “good writing” as from-the-heart and based in story. She shares how ten years in the news industry destroyed her hope, and how she now uses those storytelling instincts to support brands she believes in. The conversation turns to AI’s flattening effect on voice, whether or not true “facts” exist, and how poker applies to life.
👤 About the Guest
Quinn Rose is a journalist-turned-creative strategist and storyteller for mission-driven brands. Her reporting has influenced federal policy, reached over a billion TV viewers, and landed her courtside at the Olympics. Recently, Quinn ghostwrote a 5-star-rated book, traveled with The Discovery Channel, and was the producer for a series of statewide mental health trainings. She works with clients both remotely and in-person, usually in and out of her home state of Oregon and whichever country pulls hardest at her heartstrings (after a decade love affair with Brazil, Italy’s up next).
🧭 Conversation Highlights
- The new need to “triple check”
- How funding, clicks, and incentives warped newsrooms, pushing her out
- Transferring journalism tools into branding through curiosity and character-based storytelling
- AI flattening: when good writing formulas create sameness across everything
💡 Key Takeaways
- Truth and trust are built through verification and perspective awareness, not the myth of neutrality
- The strongest marketing and journalism start with “why do they care?” since the content is being made FOR that target audience, not you or the company itself
- AI can increase efficiency, but it sands down personality, specificity, and originality
- She believes events and person-to-person connection will only become more valuable in this Age of AI
❓ Questions That Mattered
- Do the fundamentals of journalism still matter when the incentives around journalism change?
- What can we trust when headlines and conclusions can be made to support opposite sides?
- As AI makes language more “perfect,” what happens to voice, personality, and profundity?
- Where is the line between influence and manipulation when the goal does not serve the other person?
🗣️ Notable Quotes
- On whether or not objectivity exists: ”If I were writing it, I would choose what we do and what we don't say. We would clip this interview and make it say that.”
- On AI’s most overused terms and metaphors: “The DNA woven into the fabric of everything, it’s exhausting”
🔗 Links & Resources
- Follow Quinn Rose's LinkedIn
- Check out Quinn’s Website: storybasedbrands.com