Think creativity is just a talent you’re born with? Think again. Building a creative team isn’t just about hiring “naturally creative” people—it’s about fostering a culture that sparks new ideas across the board.

In this episode of candid chats with other B2B marketers, Dani Peterman from ‪Appsflyer joins Billy Cina to explore how to unlock creativity within your team, regardless of their job title or experience. We dig into questions like:

How can you cultivate creativity across your entire organization?
Should your CTO jump into brainstorming sessions with the marketing team?
And, the big one: Can creativity thrive under pressure?
If you’re ready to go beyond “talent” and build a creative culture that drives results—even when time’s tight—grab a notebook and hit play.

👉 Tune in and get inspired to bring creativity to every corner of your team!