What do data scientists actually do... and how is AI already reshaping their role?

In this episode of Banter with Billy, we sit down with Rotem Pinchover, Senior Data Scientist at Intuit, to pull back the curtain on what data scientists really do, why it’s different from analysts, and how their work is transforming marketing, product, and personalization at scale.

What you'll learn:
The real difference between a data scientist and a data analyst (finally, some clarity).
How Intuit is using data science to power hyper-personalized campaigns inside Mailchimp.
Why generative AI isn’t replacing data scientists... but it is changing their toolkit.
How rogue chatbots are redefining the importance of guardrails.
Why the era of cookie-cutter marketing playbooks is over, and what that means for marketers.

Along the way, we run live LLM comparisons, debate tech stacks for post-Series B startups, and talk about the rising need for agility, personalization, and constant innovation—in both marketing and data science.

Whether you're a B2B marketer wondering how to keep up, or a data pro trying to prove your value in the age of AI, this one's for you.

TL;DR: The future belongs to those who personalize, iterate, and ditch the playbook.