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Recipe for Retail's Monique & Chevalo Wilsondebriano join ECRM's Joseph Tarnowski to share some insights from their new book, "From Kitchen to Cash Register," which was just released last month and includes best practices for those looking to launch a brand, as well as for existing brand owners looking to scale up!

Monique & Chevalo are successful brand owners themselves, and they highlight their own CPG journey as well as how they launched Recipe for Retail to help other brands on theirs.

They then take a deep dive into Chapter 11 of the book, "Lessons from the Shelf - Mistakes, Wins & What We'd Do Differently," spanning topics like:

• Focusing on one product category first
• Avoid cutting corners on packaging
• Speaking the buyer's language
• Strategic pricing
• When to pivot
• Celebrating wins

It's a fun discussion with a lot of great tidbits for emerging brands!