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ECRM’s Joseph Tarnowski sits down with Chris Costagli, NIQ’s VP of Thought Leadership for Food & Beverage to deconstruct how shifting consumer intentionality – fueled by economic pressure and increased interest in wellness – is transforming the traditional C-store mission.

From the surprising impact of weight-loss drugs like GLP-1s to the confusion surrounding SNAP benefits, they explore how this traditionally "vice-driven" destination is evolving into a wellness-conscious hub.

Among the topics they discuss:

• The SNAP Benefit Shake-up: How new state-level waivers on candy and sugary drinks are putting nearly $4 billion in spending at risk and creating massive friction at the point of sale.
• The "Ozempic Effect": Why GLP-1 users are ditching salty snacks for meat snacks (up 90%) and—unexpectedly—driving a surge in fragrance and mint sales to combat medication side effects.
• A New "Anchor" for the Ship: As cigarette and alcohol consumption hit new lows, we look at the rise of THC beverages (up 134%) and nicotine pouches as the new drivers of store traffic.
• The Rise of the Scanning App: Why 25% of shoppers are now using third-party apps like Yuka or Olive in-store to vet ingredients, and why 87% will put a product back if the app gives it a "bad" score.
• Foodservice vs. Fast Food: How C-stores can win against Quick Serve Restaurants (QSRs) by leveraging their speed and addressing the 39% of consumers who are desperate for healthier prepared options.

Tons of great insights here for convenience store operators and buyers, as well as brands looking to enter the c-store space!