Episode Player

Private label has become a destination – not a trade-down. But as shoppers evolve, so do their expectations for value, experience, and cultural relevance. In this episode, Joseph Tarnowski sits down with consumer strategist Diana Leza Sheehan of PDG Insights, who breaks down the most important shifts in shopper sentiment shaping private brand growth in 2026 and beyond.

 Among the insights you’ll learn:

• The New Value Equation: Why shoppers no longer define value by price alone and how expectations around quality, transparency, and purpose are reshaping private label loyalty.
• The Emotional Drivers Behind Choice: Fresh insights into the motivations influencing trial and repeat purchases, including trust, retailer identity, and the expanding role of premium store brand experiences.
• The Rising Influence of Culture & Identity: How growth consumers, including Latino and Millennial shoppers, are redefining flavor, authenticity, and brand connection, and what this means for innovation and collaboration.

Perfect for both retailers and manufacturers, this discussion translates shopper sentiment into clear strategic actions that strengthen private brand programs and partnerships!