Sage Against the Machine
Sage Against the Machine is a podcast for people who crave honest, unfiltered conversations. Hosted by Joseph Heraldo (a Certified EOS Implementer and Master PQ Coach); It’s a space where real stories and raw insights challenge the status quo, not with noise, but with vulnerability and deep listening.
This isn’t about performance. It’s about connection. Each episode offers a candid look at what it means to grow, lead, and live with intention. No fluff. Just real people, real talk, and the kind of dialogue that makes a difference.
Sage Against the Machine
01 - Profit Isn’t a Luxury... It’s a System
Most people think of accountants as necessary evils; cold calculators of taxes owed and deductions missed. But in this episode of Sage Against the Machine, Joe sits down with financial coach and accountant Moe Mustapha to blow up that stereotype.
They explore what it means to create a judgment-free space around money, why most business owners are operating on emotional autopilot, and how the Profit First system can transform not only your books, but your mindset. Whether you’re running a multimillion-dollar business or filing personal taxes at the last minute, this is a vulnerable, empowering, and deeply human conversation about learning to actually own your finances.
