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$100M Offers – How Contractors Can Create Offers So Good Clients Say Yes Fast

Kevin Episode 6

Tired of clients asking you to lower your price?

In this episode of Craftsman to Owner, we break down $100M Offers by Alex Hormozi and show you how to stop competing on price—and start creating offers that clients feel lucky to accept.

Built specifically for builders and contractors doing $500K–$5M/year, we cover:

  • Why most quotes are ignored—and how to make yours stand out immediately
  • How to reframe your services into a “dream outcome” with higher perceived value
  • Real-world examples of how to de-risk your offer so it closes faster, with less pushback

If you’re sending quotes, doing quality work, but still getting ghosted or undercut, this is the episode that helps you shift from technician to strategist.

Better offers = better clients, better margins, and way less friction.